You have probably heard this statement a million times, but we want to repeat it once again: the effective UX design strategy is not about the graphic design only but a wise combination of technical feasibility, precisely determined business objectives and users’ needs.
This is the approach that let developers avoid costly misunderstandings in addition to backtracking during the development process. Creating an efficient UX strategy for mobile app is a robust stage that features some key areas you need to consider.
On the other hand, a mobile UX strategy is not as complicated as it may seem at the first time. We are here to save your time and boil down 5 best mobile UX strategies that will totally assist you with this kind of task.
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Understand the Key Business Goals
Having a clear vision of the key goals for your business is the first and foremost issue to consider. Do you really understand how to get the desired outcome? Are you able to prioritize and make efficient decisions in order to develop a successful UX design strategy? If you will get the answers to those questions, the strategy planning will look much simpler.
On the other hand, you should also take into account the interface and users’ experience. Both should meet your goals for business as well. At the same time, they should never conflict with the customers’ expectations and needs. As a rule, a typical mobile user experience strategy example includes some of the following goals:
- Increasing the conversion rate;
- Lowering bounce rates;
- Increasing visitors’ time on page;
- Decreasing drop-offs and more.
The idea is to clarify the way your success will look like and the means you are going to use in order to measure it.
Identify Users’ Needs
Every time you face the necessity to create a UX strategy for mobile application, you need to give your users that in-app experience. Every UX strategy requires a clear vision of the intended audience no matter if it comes to the product or service as well as website pages. A brilliant design work must consider users’ needs, behavior, requirements, etc. Otherwise, you will be unable to develop a mobile UX strategy that works.
Undertaking the UX research phase is the key to success at this step. The idea is to bring some people who act as your target audience to one place and do some research. Your mission is to get as much information on your end users as possible. The received data will affect budget and time constraints.
Enable Feasibility: Projects Technical Constraints
Feasibility is a significant piece of a puzzle. At this point, a mobile user experience design strategy reveals its technical and pragmatic side of the equation. Choosing the right design pattern will depend on the type of platform as well as some other specs and criteria. At the same time, you can choose the time of possible interaction to implement. For example, HTML5 comes with a bunch of special capabilities beneficiary for the mobile application development process.
Technical feasibility comes along with accessibility and content. A successful design strategy is helpless unless it has the decent content necessary for providing the exceptional user experience.
At this phase, designers are supposed to create images and copies, ensure that the content is legal and meets all necessary requirements. You may benefit from a selection of additional tools like contrast checker, code sniffer and some more. They will also come in handy during the project workflow.
Make Web Analytics Work For You
You may use various types of numerical data to track the activity of different aspects of your design system. Web analytics will let you define the most successful and poor aspects in order to modify or customize them. Designers may choose from a selection of analytics packages and evaluate the success of the solution they implement at the UX design phase.
Unfortunately, the majority of designer teams are extremely reluctant to features, numbers, and statistics. You will hardly meet a creative person who is passionate about numeric data. Right brained people are always new to analytics. On the other hand, having in your team people able to generate Web analytics reports is certainly a huge advantage that will definitely help to avoid some possible failures.
Define The Way Customers Will Interact With The App
Every time you try to implement an efficient UX strategy, you need to have answers to the following questions:
- How will your target audience interact with the app?
- Will people be eager to share your product and how?
Relevance has always been the key to success whenever you want to avoid the cacophony of over 5,000 local companies sending you endless messages. Local design aspects are not as developed as social or mobile ones. However, they still have a huge potential especially considering Google Wallet that has recently hit the headlines.
So, we have three major design trends that differ from technological and user adoption perspectives. They are:
A few design teams appear to be able to handle the task that will eventually take the advantage of all three. For this reason, relevance is always the right issue to consider.
One Final Thought: Great UX Comes with the Right Strategy
Before you decide to dive into the user experience, you need to take into account some basics. Of course, you may sometimes face the lack of necessary opportunities to implement the full strategy face for every project on the line. On the other hand, the above-mentioned five aspects will get you off on the right foot.
However, the lack of resources, limited budget and timeframes may appear to be the main obstacle on your way to success. This is where you may need a team of experienced UX designers ready to cope with any project in spite of its complexity. Hiring the right team will let you avoid any problems during the design stage and the entire development process.