Gone is the time when people use mobile phones only for communication such as texting, calling and a bit of limited surfing. The year 2016 showed that people become more dependent on their mobile devices from social media access to simple mobile applications.

According from Statista, which is a leading statistic portal, about 2.9 percent of global mobile website traffic was tracked in 2010 and grew to 38 percent in 2015. It is non-shocking to find out the gathered statistical data. Moreover to find out that many businesses started to expand their accessibility on mobile phones for their mobile web users. With the huge amount of Internet traffic, we cannot deny the fact that the mobile web users grew each time. Unfortunately, many business owners fail to create their website better in mobile devices. It is one of the problems that many business owners face. Business owners adopted the mobile accessibility of their business to connect on their mobile users, hence, they should also start to adopt that their website should be mobile-friendly. Furthermore that Google mobile-friendly update was released.

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Having a successful mobile-friendly website provides a profitable and competitive advantage against the competitors. If this will be applied to your website, it will be a great idea. However, having this includes a lot of handwork. The reason why the website should be mobile-friendly is because mobile users will not only look and read the content of your website but will also be able to its full functionality. Are you one of those business owners? Or those who have been assigned to the task of making their website better in mobile phones? Well, reading this article might make your while worthy. Below is the list of ten steps to create a successful mobile-friendly website:

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Simplicity First

The simpler your website is, the more it is capable of being mobile-friendly. Create a clean and simple-design website yet still highlights different features. Avoid having tons of images, videos, music and other files that the desktop users can carry but the mobile possibly couldn’t, or harder. If you already have a messy website, try to de-clutter it by applying user interface techniques.

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Mobile-friendliness will revolve around how you optimize the sizes of the content files of your website. Focus on page load time, test your loading speed. Consider the things that your user wanted to see at your website as well as the time when your mobile-users landed at your page. Moreover, assure that things will directly accessible and presented as soon as your site opens.

Utilize RWD technology framework

Responsive Web Design (RWD) is one of the popular web-trends of 2015 and a framework recommended by the search-giant, Google. RWD is a trend which is hard to resist because it is the inevitability of one’s site if it is to meet Google’s standards for mobile-friendly website.

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We often know that websites were always designed for desktop-users. However, because of the changes happened, websites are now visited with the use of mobile phones. Therefore, developers should convert their framework to responsive one, or use ready-made responsive frameworks. Websites will be accessible to the foremost browsers of the decade and, of course, on mobile platforms. This concern will help you to ensure that users will going to have the same experience despite of what device did the user use.

Another advantage of RWD technology framework is you don’t have to worry about making separate website for mobile-users of the site. There are three tips that can help you with this step:

  • You can choose lightweight and fast theme that is actually designed for mobile platforms.
  • You can use the bootstrap that can be downloaded at getbootstrap.com
  • Add CSS3 Media queries in your design

Smaller Navigation for Mobile Platforms

Interacting with a website on its mobile screen using large navigation will be truly difficult and irritating. But if you are the type of designer who don’t use responsive themes might as well you couldn’t afford to not follow this step.

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It will be better if you will be having a toggle option or minimize the navigation rather than displaying the whole bar of the navigation. Having smaller navigation means you need to be more careful with the options that you will include in your navigation.

Standard Fonts are Better

Some sites have complicated typography not knowing that it decreases the simplicity of their site. Maybe the usage of custom fonts can make the website professional looking, not knowing that users should download first the large font files. That is the reason why we are saying that standard fonts are better to use. If you are using Google Font Loader in loading your fonts then you can select to load first the default font until downloading of the website’s font get complete.

Reload the page of the site whenever the font has been downloaded. For you to be able to do this, you should write two sets of CSS rule. One CSS rule will going to instruct the page to load the default font and the other CSS rule will function at the time when the download process of the font is finished. In this case, there will be no dull moment for the user because he/she can still read the content even if the custom fonts of the website are not already finish downloading.

Contents should be short and brief

Contents should be short and brief
Tell the purpose with fewer words. Users can fall in love with your long content yet make your website clutter. Therefore, contents should be short and brief. Minimize the text on your mobile website since screens of smart phones are smaller than desktops have.

As the users of your site will be mobile-users, most of them will rather scroll quickly; hence, embrace only the vital copy to keep the attention of the user.

Optimize the Forms Too

Lessen the amount of text entry since forms have optimization too. It is one of those major concerns on mobile devices. Some of us were suffering from fat-finger Syndrome wherein there has a difficulty in typing at smart phone keyboards.

Make sure to minimize the number of forms fields presented yet can still get accurate data from the user. You can use drop-down menus and even radio buttons for an alternative data entry if possible. There such phone apps like GPS that can access mobile devices to fill up field data for zip, code, etc. rather than asking the user about the necessary information.

Icons can have a value of hundred words

Smaller screen means smaller space. Therefore, we recommend that you can use icons at your navigations in exchange to the words. Icons work well, don’t you notice? For example is the word HOME at your navigation. You can use a house-like icon to replace the word.

In this instance, you will going to minimize the use of space and prevent it to clutter. With the usage of icons, the users will be able to know that the site is already optimized for mobile platform.

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Engage with one-hand or maybe at least your thumb

Engage with one-hand or maybe at least your thumb
One of the suitability of having mobile device is that it only engaged with one-hand only. This will be a very simple yet significant test for web designers. Starts with placing your mobile phone into the hand you’re comfortable with handling your phone. Try to open the website with one hand and try to ask yourself these questions.

“Do you still need to use your other hand to move your way around the site? Do you still use your other hand so you are able to pinch or zoom in and out?”

If the user still did, then it is the time to fix it. Create ways such as the responsiveness of the site so that content of your site will automatically be adjusted. Make your design be large enough to be selectable with various sizes of fingers.

Avoid JavaScript and Flash, As Much As Possible

Websites often use JavaScript and flash because of the site’s content. However, beware in using it or as much as possible is avoid it. About 30% of smartphones in the market are made up of iPhones and this make up the significant audience not able to access because of Flash.

Why? Apple Company do not use flash on their products and not either have an intention to have flash as they already declared it. Flash-based content is not mobile-friendly and probably that is the reason why Apple products will never contain it. Likewise, there are many phones that are not able to access because of JavaScript. If they have JavaScript then don’t get frustrated with the hindrance in load time.

Ask and encourage users to have their feedback

Web analysts are critiques but the customers are the great critiques at all. Your users are not only composed of customers and analyst but also your potential customers. This so-called users have its own wants and needs to your website with their own preferences. The web analysts will criticize on how was designed after all and the other web features. However, they are not the people who are in needs so they cannot say what should be improving more.

Ask and encourage users to have their feedback, hence, you will be able to collect information that can really help your site. With the information you’ve collected, you can verify which feature is working fine and what feature should undergo renovations.

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