Video background is certainly very fashionable and it’s being exploded on the web at very a rapid pace. Videos are a popular tool to enhance your post, make it informative, and visually appealing. Video culture is important to keep the things live and exciting to the users. They supply things in a very captivating manner to the audience and draw them to the website deeper.
These days, online studios and digital agencies are actively making use of fullscreen video backgrounds to convey key messages to their customers. In this post, I’d like to discuss about some of the best practices that will help you in developing trendy and meaningful video background for your website. All the tips mentioned are easy to follow and surely assist you in creating a vibrant website.
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Understanding the Difference Between Images and Videos
When it comes to designing fullscreen background, there are mainly two considerations which come to our mind- images and videos. Images typically include- photos, illustrations, moving collage and even slideshow or carousal. Video is something entirely different, much difficult to implement.
In both of the cases, the basic thing which designers should keep in their mind is that either of the components should be treated as a tool to accessorize the overall look of your page, and should be used with discretion. Since, it’s the content which is the real asset of a website, one should pay heed to its presentation first. Additionally, for a better website showcasing natural dark colors could be used to make the text more visible. Also, static backgrounds are easier to manage as you one a uniform image to be placed under the header content including navigation and the company logo.
Mute the Audio by Default
In most of the cases, video backgrounds are set to play automatically as soon as the visitor on the website. Due to this, it’s a good practice if designers mute the audio by default- giving the user facility to unmute the audio if needed. Also, think about load times. If your website takes time to respond, users wont stick around. Make sure you compress and edit the video files so that they load fast.
Serving The Needs of a Variety of Devices
While we understand that video background is an emerging trend, this does not imply that every device supports this trend. There are users who browsing your website from a variety of devices including Smartphones, tablet devices etc., might not be able to render your video at all. For a webmaster, it’s always come handy to utilize a static image as a fallback background.
Also, even if the device is capable of rendering the video, the way it is rendering is extremely important. Forcing high-resolution on devices which are not capable of supporting it, will only hamper the experience of the user.
Therefore, when it comes to constructing a video for multiple devices, it is important to ensure that there should be a harmony between the quality and the weight a video is provided with. This way webmasters will be in a position to offer a seamless experience to their visitors.
Defining the Video Length
Another aspect designers shouldn’t overlook is the length of video, which in most of the cases, restarts as soon as it is finished. Considering the case of GIFs, short loops often make the visitors feel annoyed as it gives them a recurring feel. Whereas, an overlay long video can impact the responding time of the website. Therefore, it is advised to keep the length of the video in between 25-30 seconds to retain the interest of the viewers.
Having a Striking Contrast is Just Important
Having a well-designed contrast is crucial to enhance the visibility of the text. It is what which creates harmony between the foreground and the background. A white text on the black background creates a high level of contrast. This should be the major objective of a designer when it comes to designing a website.
Looking at the example of http://www.core4.sk/, we can understand the whole concept of the video background in terms of contrast. The website has utilized flash to embed video background from their office hallway. Also, the website makes use of the feature like live streaming to play video in real time. To make the content readable, the page content is provided with background color. Also, the links of the top navigation are placed in the corner so it looks dark and enhances the text legibility against the background.
Solving Problems and Creating Discussions
Irrespective of the range of products and services you sell, it’s always beneficial to design videos that help your visitors gain knowledge and thus create discussions. The primary goal of your video should not be only related to the sales, but it should also inform people about the problem your product or service can solve or the actual value it serves.
Informative videos sell products more as opposed to the one which are just used for some fancy purposes. That’s the reason why it is crucial to make videos which provide answers to the customers, then creating the one which only distracts them.
Meaningful videos are much likely to be shared and clicked. They are also much more likely to be circulated in blogs and websites. These are some basic things that drive traffic to your website.
Video for Homepage
Homepage is probably the most common and useful place to be integrated with a video background. Just look at the example of http://couleecreative.com/ website. There are a variety of reasons why we picked up this website to explain the things better. First of all, the website is fully responsive to serve the needs of mobile devices. Scrolling down the page, you’ll observe certain thresholds replacing the video with a tiled image background. The feature is useful on the devices where full screen video cannot be delivered well.
Planning Is Important
Your focus should always be creating a professional looking video. Think about framing, designing rules, and plan how video will come together to compliment your website. Take careful note on what should be appeared on the screen, what elements should be included, and how they will relate to the video.
Make sure your video should be of high-quality. Nothing can ruin your endeavor than a poor quality video. Shoot video using HD quality to steer clear quality or performance related issues. Plus, while designing a video background, it is important to ensure that it matches with the content of your site. For example, if your website is about selling clothes and accessories, a great video background would be the one which displays your clothing range and some key messages about it.
Today, anyone can incorporate a video background into a website. Videos work really well and especially when they are teamed with a right piece of content. Businesses of any type can add an edge to their websites with the help of video background. Video backgrounds also provide opportunities to the designers and developers to unleash their creative side and thus provide their clients with inspiring designs.
Keeping in mind the above mentioned tips, you’ll be able to create spectacular video backgrounds to present your website in the most effective manner while enriching the experience of your users.