When the American Dialect Society declared “hashtag” as Word of the Year in 2012, we can finally conclude that it has a great impact not only on social media marketing but also to our modern culture. In June 2014, the word was added to the Oxford English Dictionary. And since it all started on social media, it became a crucial way to link information as well as communicate everywhere from one social network to another.
By just using a word or phrase preceded by the hash sign (#), such as #Designrshub and #ShareThisPost, it can transform a word from a single distinct meaningful element of speech or writing to a key in discovering, communicating and sharing in the social media world. It simply helps you to attract the audience you’re trying to reach with the content you’re sharing in the socialsphere.
In order to have a successful marketing campaign using a hashtag, here’s a collection of hashtag tools to strategically incorporate this powerful tool to your strategy.
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What are hashtags?
According to WikiPedia, hashtag is a word or an unspaced phrase prefixed with the number sign (“#”). Each hashtag is clickable and redirects users to a page that displays all messages and images that use the same hashtag.
A brief history of hashtags
On July 2, 2009, Twitter officially embraced hashtags and updated its system to make hashtags clickable, returning a search for all tweets containing the term. The idea was started, however, through a tweet by Chris Messina dating back to August 23, 2007.
After a few months, it was used extensively during the San Diego fire on October 23, 2007 when the hashtag #sandiegofire was used by Nate Ritter to report on the fire and included. Ever since, Twitter users adopted it as a normal part of their Twitter conversation and then stared in popular culture like mainstream media, TV shows and celebrities’ promotions.
Platforms that support hashtags
- Twitter – Organize your tweets using hashtags and track to see which ones resonate most with your audience. There is even a “trending hashtags” section on the sidebar of your Twitter.
- Facebook – Though hashtag is still on its infancy in the world of Facebook, as the giant social media only added its support in June 2013, many users have been using it as a tool to drive more engagement
- Instagram – Add hashtags to your Instagram photos to create a network of influential brand followers and let other users discover you and your pictures.
- Google+ – Get your Google+ posts noticed in search engine results by integrating the power of hashtag to your content.
- Pinterest – Apply a hashtag that represents the topic of your post so that people can find your content in related searches.
How to Use Hashtags in Your Social Media Marketing?
Using an effective hashtags in your social media strategy will surely change the game. It’s not only about using a unique or memorable hashtag but also ensuring the use of the right hashtags in a right time to reach the target audience.
Avoid meaningless hashtags at all times
Using generic hashtags will not give you good results at all. A broad array of miscellaneous topics and products have been using meaningless hashtags which they think one of the effective ways to connect with their audience. Using #cheap in your product will only make you “cheap”.
Choosing Good Hashtags for Social Media Marketing
In order to choose an effective hashtag that delivers result, you can start by creating your own strategy. Make a list of ideas for your hashtags that tie to your marketing goals and narrow it down after analyzing its popularity. Create a refine list once you’ve seen what works and what doesn’t.
A Collection of Hashtag Tools for Social Media Marketing
Now that you know what a hashtag is, its history and how to use it in your social media campaigns, here’s a collection of social media marketing tools that will help you use hashtag effectively by listening, measuring and engaging to it.
Hashtags.org – Organizing the world’s hashtags and hashtags information
Founded in 2007, Hashtags.org provides essential information, research and how-to knowledge to help individuals, businesses and organizations worldwide improve their social media branding and intelligence.
Hashtagify.me – Search And Find The Best Twitter Hashtags
Find the best Twitter hashtags to reach your audience. Search their relations and influencers with the most advanced Twitter Hashtags Search Engine.
Hashtracking.com – Powerful Tracking for Hashtags
Hashtracking provides historic and real-time hashtag & cashtag tracking and intelligence tools that gives subscribers instant access to actionable data, helping them to run more successful campaigns and gain greater insight into customer conversations.
RiteTag: Best Hashtags for your Social Media Posts
RiteTag identifies hashtags that got results and leads you to use them more, continually refining your smart-tagging as well as facilitates the hashtag optimization of your past, present and future tweets.
Keyhole – Hashtag Tracking for Twitter, Facebook and Instagram
Keyhole is a real-time hashtag tracker for Twitter, Facebook and Instagram. It’s visual dashboard is simple, beautiful and shareable.
Tagboard – Search any #hashtag
Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter and Facebook. Robust tools offer the power to select specific posts to feature on websites, in broadcast TV, and on large displays.
Tagdef – Definition of hashtags, the easy hashtag directory
Ever seen a hashtag on Twitter, and wondered what it is all about? Now you can look it up, and cast your vote on the definitions. And if you don’t like the definitions, or none exists, you can create your own in seconds.