“Customers need the services and products offered by the producers as well as the need of producers to the customers who own the factors of production. Shortly, both of the parties need each other“, that was what our economic teachers told us when I was a 4th year student. As the companies provide more services and products to their customers, wagons of money scale back on them. There are pinpoints wherein there is an increasing demand of outside freelancing for their business. This makes a way in opening to the world of freelancing. Making their company’s logo, business cards, web designing and web development are some of the services needed by many of the companies that can be resolve by short-term working relationship with the freelancers.
Freelancers are one of the in-demand workers for companies and online jobs because of the short-term working with them. They are the one who is involved in self-employed working in and does not involved in any long-term employers. Independent contractor, that is what the other people called the freelancers because of their independency to anytime in earning money. The capacity of their mind and abilities are often used to provide their clients’ demands. The skills and the knowledge they gain from their experience became useful for providing their selves a job. Well, most of us have the reason of financial crisis that is why we are eager to find part-time or full-time jobs. Freelancers have this reason, making them open the doors of their mind into freelancing business. Freelancing is the easiest way to have your business and to let you what you are passionate for.
Like the other business plans, necessary components are still needed in starting a freelance business. Below are the ten tips which will surely help you in getting started with your business career and the proper way in starting a freelance business.
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Your ability is the first step
Freelancing business of a freelancer is based on the capabilities they own and the capacity of mind they have. We all have the best of ourselves to perform our crafts. More often, we just need to think even a bit out of the box. Discover more of ourselves and do not prioritize of what we only see. There are secondary skills hidden from your personality which cannot be used if you will not going to take a risk of enhancing it.
If you already have the one you prioritize, then don’t think twice to develop your secondary skills because it may help you from having more offer services to your clients. In addition, it will give you the chance to earn money in the other ways.Decide some areas of your abilities, talents and area of interests that people need, and that they will pay you well to have in their business and possibly developing your own enterprise.
Rate yourself competitively
One of the hardest decisions that a freelancer will do is to rate his/her own crafts. It should be competitive but a part of it will still depend on the quality of your craft. You are working for the client’s payment that is why you need to take an assurance of being worth it of their payments. This is difficult in a way that this decision reflects on how you value the quality of your craft, how you value and consider your client and how you value the capacity of yourself. Never give free work for clients unless you want to them to expect more of your free crafts in the future. Since you are starting a business, consider some factors involving the rate of your crafts. The quality of the craft will always be the first factor you must consider in rating.
Consider your target market
As you plan your business, purpose will be in the top of the list as well as your target market. It may sound strange if you only do your business as an entertainment and you don’t care of the audience who will prioritize it. Consider the target market in making your business. “Who are the persons that may avail your services?”, “Who are the persons that are recommended to use it?” Ask yourself about the persons who will prioritize your work because without them, your business will be non-sense.
They are the one who will avail your services in exchange of the salary you want. Give significance to your target market because they are the audience that will have an agreement of short-term working with you. With the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Small businesses can effectively compete with large companies by targeting a niche market.
Appropriate tools for your business
Your business requires many tools that will help it to run your business smoothly. You already turn your skills and abilities into something that will help you to earn money so you need the appropriate tools for your business. The money you will spend for the tools you will going to avail are belong to the capital you’ve separate. You will need some basic Accounting Software that will help you in managing all your expenses. You will also need an email software that will help you to have a website wherein clients can subscribe for your works and send newsletters to you frequently.
Create your strong brand
As you enter the business industry, there are a lot of competitors you must overcome. You need to create a strong yet an attractive brand for your business in order to let your clients remember your business and the reputation it gained. The strong brand will serves as your identity in the wide world of business industry. You should create a brand that is closely connected with the services or crafts you offer in your business.
Branding is a way of defining your business, both to yourself and your team and also to your external audiences. It could be called the business’s “identity”, but only on the understanding that the identity embodies the core of what the business is and its values, not just what it looks and sounds like. Customers of all sorts of businesses are so savvy today that they can see through most attempts by companies to gloss, spin or charm their way to sales.
Know your value proposition
Make and undergo your business into a SWOT (Strength, Weaknesses, Opportunities , Threats) analysis. The value proposition is based on the market, the demand of your skills and the SWOT analysis. This will help you to improve and develop more of business matters. “What is the difference I have compare to the other freelancers who offers the same job?”, “What is the thing that makes me unique?”, “How about my business model?” and “Did my pricing is competitive yet considerable?”. At this case, you should understand all the important factors that may affect your business path to success.
Rate your capital
A business cannot be easily done and finish without its factors. One of the factors I am pertaining is the capital. As you started your business, you will need money to start. It may be compare to a gambling wherein you will never have a chance to double your money if you will not going to put your bet. As if in business, you need to release money to serve as your capital in your business. After some crafts and works done, then you can notice that your invested money will grow a little, double or maybe triple.
Some of the money you will spend in your business will be spend for some tools needed in your business, marketing brochures, business cards and other marketing materials. You need your working capital to sustain all of your business expenses until you become profitable of your works and services.
Redeem rewards for those who deserve
Did you experience having freebies and coupons after buying groceries? Think of this, people will go back at them because there are needs that the grocery can answer and the rewards they offer to their customers. Some clients come back for more because of the rewards that other people offer. Don’t you think it will be a great idea to give rewards? Release rewards for your reliable customers. It will help you to gain more trust from them and the attraction for other people to avail also your services. There is nothing wrong with it because rewards are the only way for you to thank customers who avail your services. Moreover, you can also give rewards to your first clients since they are the ones who are courage to take a try in your services.
Your marketing campaign
As the tangible products created their marketing campaign to let people know there products. Freelancers will also need to create their own marketing campaign so that people can know that those kinds of services exist at this freelance business. More of the marketing campaign nowadays needed more and more online efforts. You should clearly and professionally state all of the services you are expertise.
You should let them know that you are expert in your domain and it will require a lot of writing and sharing informations. Write about your expertise and post it in relevant blogs, linked-in professional groups, online markets and the other social media platforms. Be sure also that your website and your content should be SEO-oriented.
Let yourself be updated
As every seconds passed by, many changes might happen. So let yourself stay updated in the domain you are involved. There are some newly techniques and features that may help your business go in success. If you will terminate the connection of yourself to Internet, no wonder if the next day you wake up, many of your clients will going to leave your services and go to your competitors.