With more and more media competing for eyeballs than ever before, it’s a real challenge to grab people’s attention these days, hence, thinking out of the box is the key that leads the design agencies to survival and most likely defeat others. Especially now in the digital age where the attention span of the consumer is razor thin, making it harder for advertisers to secure attention whether it’s in print or on the web.
Creating eye catching advertising posters will be your striking medium to convey your messages. The main idea or message should be communicated simply, be eye-catchy enough to attract the viewer’s attention and presented in the best possible way. Sometimes and maybe most of the times, you need to get out of the norm and create controversial print ads so that you will easily get the interest of the audience.
Being restricted to a single image and without the recourse of interactivity must be very catchy that’s why Ad agencies often rely on humor to achieve something interesting. Funny advertisements remain one of the few effective ways to engage an audience in a very saturated advertising market. Being humorous goes a long way in establishing your brand’s identity and helping people consider you over your competitors.
Here’s a collection of naughty advertisement designs created by Publicis Montreal for the new campaign of 2014 Voir Restaurant Guide. Even when advertising can be taken as a whole subject that shows what your business has to offer, this tool has various branches that could help you reach the right market; not only these print ads but also other mediums like billboard advertisement and park bench advertising.
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- 30 Crazy Billboard Advertisement Ideas and Designs