Your website is the first impression consumers have of your company. It is a continual representation of your business, which can interact with your customers or clients at any time. Many businesses can fall into the trap of believing that they can create their own website without the aid of a designer. Most people think they can’t afford the services of an experienced website designer, but that is simply not the case. A reputable designer will work with you to create a website that falls comfortably within your budget.

This article will provide some guidance and things to think about DIY web design and a few other reasons why “do-it-yourself” web design doesn’t work.

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Balancing Aesthetics

Balancing Aesthetics
The core goal of web design is to create an interface to solve a communication problem. An ugly website is sometimes more effective than the most beautiful website out there, simply because it accomplishes the task of communicating effectively. Web designers specialize not only in creating beautiful websites, but also in creating websites that efficiently push your message to your customers and clients.

Your website can make your business or break it, so why not give it the best chance possible with the use of an engaging website that attracts your target audience, retains them as long as possible, and compels them to come back again. After all, the goal of an effective website is to promote your brand by creating loyal customers and brand ambassadors.

Designers Know Functionality

Designers Know Functionality
What is the main goal of your company website? One of the first things a good designer will want to know the objectives of your website. Skilled website designers build good websites with a specific set of milestones in mind. A designer can help you figure out what your site needs to do to communicate with your intended audience, and they will know how to make your website accomplish your specific goals in the fastest and most effective way.

Recommended: DNA of a Great Web Designer – Three Clearly Visible Traits

Colors are Key

Colors are Key
You might think picking colors for a website does not require any skill. However, a skilled designer understands color theory and spends time learning about how different colors affect viewer perception. A designer will choose colors with thought and reason to serve the greater goals of your website and company brand. They will never arbitrarily pick colors based on what appeals to them. Nonetheless, making use of these kinds of themes will make your website look frequent and in no way interesting neither distinctive.

Another important aspect of color choice that most people don’t understand is the importance of background choices. A talented website designer knows which colors attract and which repel visitors. Some colors can even create eyestrain, which will irritate your website visitors, causing them to exit in a hurry, never to return. In contrast, the right colors will make people want to stay on your site longer, come back again, and even share it with others. A designer with expertise will know which colors are browser-safe, as well as the best combination for optimal viewing on a variety of devices.

Recommended: Essential Principles of Website Color Scheming

Template Temptation

Template Temptation
Perhaps you think you can just use a template. It is not a terrible choice, but you will end up being a mere copy of other websites. Selecting a template theme will make your website boring and cause it to get lost in the crowd. Worst of all, the best templates out there are so widely used; anyone with a little web savvy will know you are using a template. This gives your brand an unprofessional feel, something you don’t want visitors to experience. Chances are that your chosen template design does not work quite right for your goals anyway.

Choosing to have your page professionally designed enables you to have a design that’s yours alone, instead of forcing your businesses into a pre-made template. With only one chance to impress first-time visitors, your website needs to hit the mark from the get-go, or else you will lose customers, as well as business. An engaging website, on the other hand, will attract visitors, and create and retain customers, all good things for your bottom line.

No-Ego Zone

No-Ego Zone
If you self-design a website, you may feel an emotional attachment to a color or image you have placed there. A designer knows to ignore their feelings in order to be objective and effective. Remember, your personal preferences, likes and dislikes are not necessarily those of your target audience. For example, you want to market your website to attract young college students. It’s probably safe to assume that you don’t have the same tastes as a first or second year college student.

A smart designer will ignore their personal preferences, so they can construct your site for the specific demographic you want your website to reach, which is the ultimate goal. If you try to design it yourself and it doesn’t hit the mark, you will waste your best efforts, as well as your time and money. Worse yet, your business will quickly go downhill. Why just toss a dart at the board in hopes it will make it to your goal? With a professional web designer, you know exactly where to target and your business will flourish.

Nuts and Bolts

Nuts and Bolts
Most DIY web designers are probably not experts on topics like search engine optimization, usability, website traffic and content marketing. All of these are essential to getting traffic to your website, and that traffic is crucial to finding and retaining customers and clients. The best web designers specialize in these topics, and they know exactly how to use them to your advantage.

They spend many hours learning and keeping up to date on all the latest website design trends and tools, so they can provide a powerful website for your brand. They will also have the expertise to provide management and maintenance help, so your website will continue to work for you for a very long time.

Every business with a web presence should have an experienced, intelligent designer behind them supporting their operation. Creating a website without a designer is a bit like never going to a mechanic with your car. Perhaps you can solve some of the problems for a while, but your car will never really perform as well as it could.

You go to the mechanic, because they understand every system in your vehicle and can solve problems you didn’t even know existed. Similarly, choosing to use a professional web designer will get your web site operating at peak capacity, and keep it there for the long haul.

About the Author: William Dawson researches web marketing. He often blogs about the basics of a successful web presence for small businesses. Visit the Snap Website Design link for more ideas.
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