There are so many different things that can be said about this topic. Most people think that the work of the social media manager is very simple. After all, they just write something about deals and upload photos, right? Wrong! The work that you have to do in order to have the best possible engagement for Facebook posts should never be underestimated like that.
The social media manager needs to have a lot of knowledge about what works and what does not while also having the technical skill to create good posts. We will talk more about that below but our main focus will be on doing fast changes that will instantly improve engagement by asking and answering some questions.
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Do You Know Your Target Audience?
This is crucial. You need to know who you write your posts for. There are tools in your page admin section that highlight that and you need to also think about the response that you want to receive from the users. If you analyze these things, you will instantly know how to improve your Facebook posts.
As a very simple example, let us say that the majority of people that liked your page are women and are aged 30 to 35. If you post a photograph to a deal you might promote as an affiliate and that ad features a deck of cards, it is of no interest for the women.
Recommended: 5 Helpful Facebook Tips to Secure Facebook AccountEven if you promote a cards game, in this case you need to use something that is appealing, maybe a mention about the independence of women or a picture of a good looking man that invites women for a game. Take the needed time to look at your audience so that you know what to promote and how to promote it.
Do You Take The Time To Improve Your Post’s Graphic Design?
It is still surprising to notice the fact that social media managers do not know what the best way to create Facebook posts is. While such a fact is always questionable, nobody can deny the fact that posts that only feature text are bad. This is especially true in the event that the text is so long that the MORE tag appears since Facebook users rarely want to read a lot of text.
Let’s just say that you would normally want to post a message like this:
The weekend is finally here and you can enjoy a day at the spa with a free included massage.
If that is what you post, most of the fans that see the text will not understand much and there won’t be much engagement. You can drastically improve the engagement by adding a link to a post on your blog about the free deals that are available at the spa and you can maximize everything by transforming the post into an image.
Recommended: 7 Tips to Make a Powerful Squeeze Facebook Fan PageAll that you need is a photo of a person relaxing at the spa and image over it saying something like: “A free massage for everyone visiting us this weekend”. In the description of the image you can add a link to your main page or the contact page so that interested people can make a reservation.
What Post Types Have The Best Engagement?
Many studies have been conducted and we now know what works best with Facebook posts. Every single one highlighted that the best engagement comes with the use of images. The second highest engagement is offered by posting questions. The worst engagement appears when using just text or only a link.
Recommended: 20 Viral Funny Animal Pictures Shared on FacebookThink smart! Try to combine elements in the posts. How about combining the top two? Create an image and ask a question at the same time in the description. That is a lot better than what most people use. However, you should not always just post images and questions. You need to keep things varied. Focus on the posts that need to have the highest engagement and use your design skills and knowledge on them.
What Can You Do In 15 Minutes?
People end up wasting too much time when doing social media work. It is not at all difficult to create good posts. Many end up posting a lot and this leads to the belief that a lot of time needs to be wasted when doing work on Facebook. That is definitely not the case. In many situations you just need to post 3 to 5 posts daily instead of 10 or 15. That frees up a lot of time. Spend 15 minutes on every post by following the next steps:
- Understand your audience and what they like
- Draft the text for your Facebook post
- Create a nice image to highlight the text
Keep in mind that you do not need to be a professional graphic designer. You just have to look online for a few tutorials for Photoshop or a similar program that you would love to use. Also, such skills can help out a lot in other aspects of social media. It would not only be useful just for Facebook posts.
Recommended: 10 Free and Premium Facebook Business Card TemplatesWhat counts the most is to understand how to use the graphic design skills that you have at the moment in order to improve the social media campaigns that you are involved in at the moment. Contrary to what you might be tempted to think at the moment, you can so easily use graphic design to improve engagement with all the social campaigns that you have on all networks. This even includes Twitter although it is a little more complicated there.
Did graphic design help you with your social media campaigns? If so, share your experience in the comments section. We can always improve and not matter what you might believe right now, there is no recipe that always works. You will never create the perfect Facebook post but you can get as close as possible to that perfection. That is what we should all aim for in social media marketing.