Choosing the color scheme for a website is like building a house. You should start from a solid foundation, then build your own structure and choose the best paint color in the end. There are plenty of instruments which can help to scheme the color, but the designers forget about the basics of it. That’s why it is worth to remember some essential principles of the website color scheming.

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Choosing the Main Color

Essential Principles of Website Color Scheming
The main color of your scheme is really its foundation and it can affect a lot to the whole design idea. The main color will present all your design and it will create its mood and it is able to determine the first users’ impression produced by your website.

When you choose the main color you should be sure that it presents your project, its sense and aim. The colors are significant indeed and users will confer them on your site, being based on the color meaning.

Black

The black color usually associates with such a negative thing as death, evil, darkness. Though this color is also a symbol of power, elegance, prestige and authority.

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This color can be a great basic one of your website’s color scheme because it can boast a nice contrast with almost every other tones and colors. However, be careful using it in a great amount. It makes the text difficult to read and can be unpleasant for eyes.

White

The white color represents clarity, space and perfection. It is a great color for the scheme, because it is able to contrast with any color as well as black. It doesn’t depress the other tones at the same time.

The white color is the best choice for the philanthropic organizations, religious groups and volunteer organizations. It is also a nice idea of the background for the photo or portfolio demonstration. If you are looking for design with plenty of space you’d better choose the white color.

Red

The red color scheme is a brave choice indeed. It is fire, aggression and attention attraction. Since red is a passionate and stylish color it motivates people to action. Red stands out the design more than any else color.

Designers use it for very much energetic and effecting color schemes. This is really a powerful marketing color. It can be used in order to attract new users.

Orange

Such color scheme shows happiness. This is a tropical color which is usually associated with the passion, energy and joy but without the red color’s aggression. Orange is a very warm and friendly hue.

It is attractive and can be one more effective tone for the call to action. It has one of the highest visibility indexes, so all the elements which contain such tones will be really attractive for users and will help to highlight the main design elements.

Yellow

Yellow is a symbol of happiness. It is an airy, clear and playful color. Yellow color scheme can help to make warmth and comfort.

It is also able to become a good contrast color for darker colors as black and gray. Yellow highlights all the main elements and attracts users.

Green

The Green color scheme has a natural and peaceful character. Usually it is connected with harmony, growth, peace and stability. The green color suits perfectly for the calming design, because it is really the most calm color for people’s eyes.

It is an opposition to red. Green gives us safeness and real feelings. That’s the best choice for the banks and corporations’ sites.

Blue

The blue color is a symbol of stability and it is a perfect color for the clear and calm design. This color means faith, trust, hope and wisdom. The blue color is the men’s choice, so it is a good idea for the corporate branding.

However it is not the thing you need, if you want to attract new users, because it doesn’t stand out other colors. One more curious fact is that the blue color depresses appetite, so don’t use it trying to sell some foodstuffs.

Color harmony

Color harmony is a color scheme which is made with the help of a color wheel. Color’s harmony is not truly scientific, but that’s easy to follow it. The most number of the online-instruments for the color schemes creation use color harmony for this purpose. So, it will be interesting to know more about it.

The most often used color harmonies:

  • Monochromatic
  • Complementary
  • Triadic
  • Tetradic
  • Analogous

Monochromatic Color Scheme

This harmony is based on using different saturations of one hue. These schemes are very simple and handy. They have a tendency to be more elegant and nicely fit for some mood creation.

The only real problem with this color scheme is its ease cause lack of contrast. If you think that your monochromatic scheme will be too dull, you should try to use the analogous one.

Complementary Color Scheme

If you really need a contrast, you can use this color scheme. It consists of two color types, which are opposite to each other in the color wheel. For example, if your main color is green its addition will be red. Such color scheme is popular in commercials and football teams’ emblems.

Triadic Color Scheme

These schemes base on three colors which are evenly settled in the color wheel. They have good contrast and they save harmony too, there is a lack of it in the complementary scheme. Here it is better to choose one main color and two complementary.

Tetradic Color Scheme

This color scheme is also known as double complementary scheme. It uses four color types, which make a rectangle in the color wheel. It usually consists of two complementary pairs, so it is really a very bright scheme.

Analogous Color Scheme

This scheme uses three and more colors, which are close to each other. It is a perfect choice for the convenient and calmness website color scheme. Analogous scheme is naturally occurring and very much pleasant for eyes. Though, it doesn’t fit if you need high contrast.

Using this color scheme it is better to choose the main color with the color support of the same tone; the third color should be used as a complementary one to the first two colors. For example, if green is the main one, use yellow-green for its support and blue for the contrast.

About the Author: Paul Smith is a writer and has a variety of articles devoted to Web-design, SEO and Social Media. He is an interesting person and you can surely check it if you follow this link.
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