Business cards are more than just a handy way of presenting contact details and personal information to companies and individuals. In many ways a business card is a first impression, and one which lasts for as long as the business card is held onto.
In the 19th Century, business cards were known as social cards and were mandatory in middle and upper class circles as a way to present oneself to the household. There are plenty of card designs and types to choose from, and here are some of the most popular this year.
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Ticket Stub Designs
In a very modern age, the trend seems to be for traditional designs and typefaces. Ticket stub designs have a quirkiness which works well with more creative professionals, and a uniqueness which will make both the card and the individual memorable.
Letterpress has become a very popular process in recent times and many of these ticket stub designs will bring this in as well. Popular with young designers in particular, letterpress is a very old process that has found new fans in the creatives of today because of its more ‘real’ appearance. Letterpress printing needs to be done on very good quality paper of a high stock, and causes an embossed effect when printing. This makes business cards printed using this method far more expensive and professional-looking, and something that a potential client or contact will want to hold onto.
A QR code on a simple business card will take the reader to any website or page desired. The code is printed simply onto the card and can then be read using an application on any smartphone. This effectively ties in with the current need for advanced technology and crossing mediums when it comes to business. Cross media marketing companies, such as Elanders, may use this code to take potential customers to their own website, or to a more specific page which shows a price list, or a special offer that card holders can take advantage of.
Recommended: 20 Interesting Ideas for Custom QR Code DesignFor this reason, a business card with a QR code can be used as an effective marketing tool as well as a way to give contact details to a potential client or customer. It negates the need to employ any particular messages or designs on the card to hold a person’s interest and can be seen as a much less ‘pushy’ way of getting someone’s attention.
3D business cards are the ideal solution for those in creative industries who want something with a difference that will impress a potential client or contact. Businesses want their card to be the first thing that a potential customer looks at when they are in need of a particular service. The beauty of 3D cards is that they can come in any shape or size and be used for a range of purposes.
For those in creative industries, a 3D business card shows a tendency to think outside the box and be more original, even with something simple. Companies can choose to use a basic colour scheme with 3D cards as they will stand out nonetheless. Businesses may want to use their company logo and branding on their card, and this means they can leave the card simply designed with just these colours and images.
A business card doesn’t have to be a rectangular, wallet sized card. A really memorable idea which can also get across the theme of the business is to have shaped cards in fun colours and designs. The shape should correspond to the business in some way so that clients will instantly think of that company whenever the card catches their eye.
With a card that cannot be tucked into a wallet, especially one which looks fun and interesting, it is more likely to be stuck to a computer monitor or somewhere else that it will be viewed daily.
Recommended: A Collection of Unique iPhone Business Card DesignsAs with 3D cards, other than the shape and colour everything should be kept simple, in order to let the design speak for itself. If there is too much for the eye to focus on, then the viewer may not focus on the most important areas of the card – namely, your contact information. Typography can be a little more creative to fit in with the theme of the card but should still be clear and readable, and it is worthwhile steering clear of filling the card with too much information.
In 2013, people have started to come around to the fact that ‘cards’ does not have to mean paper. Metal, tissue, wood or even fabric have been used effectively for cards and make for an original design that in many cases is much more long lasting.
Recommended: Art from Recycled Materials: 25 Creative ExamplesIn the current climate, environmental issues are at the forefront of everybody’s mind. Making a card out of a material which is not disposable and does not waste paper can make a great impression on more environmentally conscious companies. The cards are also less likely to be damaged or thrown away so will be a constant advertisement for the business or individual they promote.
These cards should, again, be kept simple, as the unusual materials will make enough of an impact on their own. For some materials (such as fabric), sticking to a bold typography is necessary so that the message does not become lost.
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