A picture is worth a thousand words.
It’s a phrase for a reason. An effective image in a web design can engage visitors, communicate a message, and make an impact. Almost all websites make use of images somewhere, but few do it well.
Let’s take a look at four examples of websites that use images effectively to communicate.
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Make it Memorable.
“Building your digital future” is a pretty generic phrase on its own, but combined with the simple but memorable image of Lego building blocks it becomes memorable.
Remember how in school you used pictures to help you remember key concepts for an upcoming exam? By associating the words and the images, you’re helping people to more easily remember what they saw on the site. If they’re comparing different vendors for a project, helping them to recall an important strength of a company can be the difference between landing the account or not.
If there’s one thing that you want your users to to do if they didn’t buy from you the first time they visited your site, that would be for them to remember you. This increases the probability of them coming back to your site instead of just forgetting you altogether.
You should remember that your prospects may not buy from you the first time (this is usually the case). They could still just be looking around to see which ones would pique their interest or which one would give them more value. In cases like these, it’s crucial that they remember you when the time comes for them to make a decision.
That said, I’m sure you’ll agree that it’s A LOT easier to remember a huge and colorful image compared to hundreds of words, right?
Leave an Impression
First impressions do in-fact last! Your first impression to your users can be the deciding factor of whether or not they’ll buy from you or not.
The thing is… If you “WOWED” your users the first time they visited your site, you can bet your family jewels that they’ll remember who you are and what your services can do for them.
Now if you just guide them to the kind of impression that you want to imprint in their minds (like a new product, opt-in form, a call to action, etc.), you’ll have better results in your website as far as persuading them to do a specific action (like buying, or signing-up).
If you want to ascertain that you’re leaving the right kind of impression to them, and important question you might want to ask yourself is “Where do I want my users to look when they visit my website?”.
If you visit Apple’s site right now, there’s no question what they want you to be focused on: the iPhone 5 is there front and center. The image takes up the majority of the page. It’s clear and engaging, and within a few moments, you learn multiple things about what the product does.
Draw Your Visitors In
Sometimes an image doesn’t need to say anything specific, but instead just intrigue your visitors, either by being surprising, beautiful, interesting, sexy, or, in the case of Paravel’s website, funny!
When you visit a web designer’s site, this silly illustration isn’t what you expect to find, but it does make you curious to learn more about the trio and their work. It also does a good idea of communicating their attitude. You get the sense that this company will be friendly and easy to deal with.
The overall effect is to welcome you, and invite you to come in and learn more – the goal of any good web design.
Because images are very captivating and can draw out people’s curiosity in a snap, it’s an awesome foot in the door strategy. The moment they see your intriguing images, chances are they’ll start clicking or perhaps just stay and read a little more of what you have to say. This opens up tons of opportunities for your website whether you’re looking for sign-ups or sales.
Evoke an Emotion
The main image on the War Child website makes particularly good use of color. The red helps bring up associations with the violence and blood of war. When it’s juxtaposed against the simple silhouettes of the children, there’s little need for words to tell you about the issues they are suffering from.
This website’s goal is to move visitors to make a donation to help the children of Syria – and it’s hard not to be moved when looking at this powerful image.
Images has a strong psychological impact to your viewers. Because colors can affect people’s mood and emotions, your images can do the same thing simply because they are packed with colors.
Imagine… Let’s say you’re running a spa or any kind of business that promotes relaxation, not using any image AT ALL or perhaps using the wrong colors on your images can dramatically reduce your appointments or sales. It’s simply because no one really gets “relaxed” by seeing tons of words! What relaxes them are colors that induces the thought of relaxation like the ones with a shade of green and brown.
On the same note, showing them images of someone relaxing, being massaged or someone that’s all smiles while in a parlor will SURELY make them to want your services.
These websites and the images on them clearly cements the point of how images can be very effective on your web design. If you are truly serious about getting more results from your website may it be sales, appointments, or even donations, you should capitalize on the power of images and what it can do for you.
If there’s anything that you’d like to share about how you used images to enhance your website’s overall performance, I want you to know that I am as interested to hear from you and what you have to say about it. You can share in the comments section below. I hope to hear from you soon!