As we enter on the era of social media where most of the people interact, engage and collaborate with each other through the use of social networking sites like Facebook, Twitter and Google+, social media management become an integral part as the volume of social media venues rises. Managing your social media profiles effectively helps you lessen the labor-intense process of tracking and monitoring your social media accounts.

Social media management is the same way how you organize your personal things. You put things on the right place, separate it with one another and so on. The common denominator is, you want to be organized. If you are an organized person who manage personal things in an effective way but confused on how to manage your social media accounts, this article is for you.

In this article, we will answer the following questions:

  • What is social media management?
  • Why manage your social media profiles?
  • Who will manage your social media profiles?
  • What are the social media management tools?

Read on and know how social media marketers conduct their marketing strategies and techniques for higher margin conversion. This guide to managing your social media profiles is surely a must read if you want to have a perfect social media strategies.

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What is Social Media Management?

A Guide to Managing your Social Media Profiles
Social media management is a process of managing your social media networks to establish a strong presence in the world of social media and to effectively track results. The process of managing social media accounts become a substantial part of any business as the conversations rises, thus, managing, tracking and organizing data becomes complex.

Why Manage your Social Media Profiles?

If you have a business, whether it is small or large, you want to track and measure the results of your activities to know if your effort is worthwhile and where you should be improving. One way of saying this is you want to fill the hole.

The same with social media management, you want to track your engagement with your followers. Of course, there are a number of discrete social media elements you can measure. By looking at these metrics, you can easily analyse how effective your social media campaign.

What are the things you should measure?

  • Blog post activity
  • Sales conversion
  • Shares and retweets
  • Fan and follower counts
  • Mentions
  • Traffic
  • Search Engine Optimization
  • Traffic Sources
  • Social Reach
  • Engagement
  • Percentage of active network members (If possible)

Knowing the results above, you will know your future strategies and techniques to be applied, thus, have a great possibility to quickly achieve the success.

If you already have these metrics, you can now do the following:

  • Analyze the data.
  • Improve your strategy.
  • Implement it to your social media accounts.

Who will manage your Social Media Profiles?

There are some options for you to try; whether you will hire a social media manager or will outsource to a social media consultant or agency. It depends on your needs and objectives.

1. Social media manager

Having a dedicated and professional social media manager in one’s company is a big deal as it is the key of establishing a great social media presence. But, do you know what should you look for in a person?

Not everyone is born to be a manager so having a checklist for social media workers will help you find the best people to work for you. Here are the basic traits to look for when hiring a social media manager:

  • A social media manager must know how to respect confidentiality.
  • A social media manager should understand your business-related goals.
  • A social media manager knows how to write conversationally.
  • A social media manager should understand the platform.
  • A social media manager must have a psychology of motivation.
  • A social media manager is a meticulous person when creating updates.
  • A social media manager has top notch project management skills.

2. Social Media Consultant or Agency

If you choose social media marketing consulting agency over hiring your own social media manager, you have to at least make sure that you are hiring the appropriate firm. You want to make sure that you are paying the right firm and your money will not result to nothing.

The same with hiring a social media manager, there must be some characteristics you should look for in an agency. To help you out in choosing a competent social media marketing consulting agency, take note of the following:

  • Experience
  • Positive customer testimonials
  • Excellent customer support
  • Innovative strategies

What are the Social Media Management Tools?

The landscape of social media effort is constantly changing. One must adopt with these changes so he/she won’t left behind. We stated above that you might hire a social media manager or outsource social media consultant agency if you want to manage your social media profile.

However, if you want yourself manage it then there are some tools that will surely help you. There are time-saving social media management tools around the web so here are the top 15 social media management tools as of 2012 in no particular order:

  • Hootsuite
  • Buffer
  • TwitterFeed
  • TweetDeck
  • Sprout Social
  • EdgeRank Checker
  • TweetSpinner
  • uberVU
  • Tweepi
  • CoTweet
  • Shoutlet
  • PageLever
  • Sysomos
  • Involver

The social media tools listed above are only 15 of the thousands of online tools, both free and premium, that are available around the net. It is your decision to choose from this list. You can start reading the feedback of social media marketers and bloggers about these tools. On that way, you can choose the best social media marketing tools for your business or website.

Aside from these social media tools, you can also use your Google Chrome browser as your powerful tool as there are so many Google Chrome extensions for social media managers available on the chrome store.


Social media management will unnecessarily eat your office hours if you don’t know how to effectively manage your social media accounts. The guide above is intended to sort out such problems and create a better social media environment.

Whether you will hire a social media manager, outsource a social media consultant agency or utilize social media management tools, these techniques will help your social media campaigns.

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