ECards are becoming more and more common, with people realising the benefits of avoiding paper posting, and the associated cost of stamps. Moreover, eCards have been available long enough for there to be multiple options available for customisation and high quality design.
As a result, it’s important to think about some ways in which you can make your eCards stand out from the crowd. These ways can include everything from personalisation to using animation and music, as well as ensuring that you don’t repeat previous cards.
Creating great eCards involves having a strong eye for simple design, while being able to think carefully about which card will suit the right person. Great eCards don’t have to be over the top, but can provide a personalized message, delivered as a surprise to the person, and made more impressive through the use of high quality photographs.
Moreover, there are a few steps that should always be taken when creating great eCards, which range from adapting templates to checking printing options and previewing the final card. These tips, and more, can be found below.
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Use Animation and Music
A useful way to enhance your card, and particularly recommended for children’s cards, you can add in a simple musical theme that plays when the card is opened. The use of animation and music can create a major impact on an e card. Simple animations can be added, as can a musical theme to play over the card. In this way, it’s possible to take advantage of the flexibility of the e card format.
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Focus on a Simple Design
An overly busy card can be distracting, and will lose the message that you’re trying to send. Selecting a good background colour, a simple typeface, and a high quality illustration or photo will make more of an impact than trying to fit too many things onto the eCard. ECards don’t have to be overly complicated, and can be distracting if there’s too much going on, or might even not load up properly. Focus on a simple design with a personalised message to make the best impact.
Choose the Right Size
A crucial first step when designing great eCards, browse as many sites as possible before choosing one for your card. Not for profit sites are available, as are high quality paid sites. When choosing, make sure there’s a wide range of different templates, and that the site offers different sending and printing options. A site I would personally recommend is katiescards.com for a wonderful range of ecards.
Check to See What You’ve Sent in the Past
Don’t fall into the trap of sending the same eCard to one person. Try to mix up your designs, and be on the lookout for different ideas and sites, while taking advantage of new e card effects.
Make Use of and Adapt Templates
Templates are there for a reason – they help you to use already effective designs that will look good when opened on a browser. Inserting a personalised message and the person’s name to these cards will still make a strong impact. Available for a reason, templates are designed to look as effective as possible when opened in different browsers. Personalising around these templates will ensure that you have a high quality eCard.
Use High Quality Photos
If you’re using a photo with your eCard, make sure that it’s in high resolution, and that you have the right to use it. Tiff files tend to be the highest quality image format you can use, although some eCard websites may ask for a specific file format.
Consider a Mosaic
If you’re struggling to choose between a range of different images, think about selecting a few different ones that can be combined together into a mosaic, or used with animation.
Be Funny, But Be Careful with Humour
While it may be tempting to send a rude card, think about whether the person receiving it will see the funny side, and whether or not the card could cause offense. Yes, maybe this isn’t as easy as it sounds, but it is important to include the right jokes with your eCard. Try to find ones that are suitable for the person’s age and sense of humour, though. Don’t just add jokes without thinking about the receiver.
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Any eCard will benefit from personalisation, whether that means uploading a photograph to use on the front of the card, or writing an extended personal message within the card that’s specific to the person receiving it.
Use Characters for Children
ECards for children can be enhanced by using templates that include favourite characters from film and television. These can often be personalised with the child’s name and a message.
Make Cards Interactive
One of the main benefits of creating and sending eCards is that you can make them interactive. Insert links to where you’ve sent gifts elsewhere, or link through to a video that ties into the person’s birthday.
Always Check the Preview
It’s important to double check your previewed eCard before sending it. Particularly ensure that there aren’t any loading issues or typos that will spoil the effect of the card.
Check Printing Options
Recipients may want to print off their eCards, so check that you’ve made the right selection for a printable version, and that you can preview how the card will look when printed.
Send to Mobiles
More people than ever are browsing the Internet on their phones. In this context, it makes sense to select and design eCards that will appear on a mobile screen without losing their resolution or format.
Select the Right Delivery Time
A good idea when sending eCards is to time it to be available just after midnight, with a card themed to be about the start of a birthday. Notifications can alert the person to the card, which can be opened before their paper ones.
Get a Received Notification
While this doesn’t necessarily mean that you need an email back from the recipient, an automatic notification that a card’s been opened will help you make sure it’s reached the right place.