Did you know that of all of the sectors of online growth, video is actually the single biggest of them all? That’s pretty amazing when you consider just how many people are online searching the internet, looking at Facebook or using Twitter at any given time in the world.
So, it should come as no surprise that many businesses are looking towards adding video marketing to their stable of marketing strategies. There are a couple of reasons for this:
- Video marketing can reach a huge audience
- Video marketing can become viral
- Video marketing can help to really describe the product or service you are offering
Each of these alone can be a dramatic boost to any businesses bottom line, and video marketing has the potential to promote much, much more.
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As stated above, video use online is exploding right now, so it makes sense to start approaching this marketing technique seriously.
With video marketing you will not be able to reach a massive segment of the population which you had never been able to before. A simple two or three minute video on YouTube can reach more people in a day than the most expensive commercials on television during huge events like the Olympics or World Cup.
So, it certainly makes sense to start developing a strategy that is going to be able to grab a bit of that marketing and direct it right to your product or service.
At this point, we have all heard of viral video, clips that end up getting swept in a huge amount of popularity and become seen by hundreds of thousands and millions all over the UK and the rest of the world.
Producing your own video for online marketing will really give you a bit of freedom that might not be found through other marketing channels. A video can push the envelope a bit, and really elicit an emotional reaction out of people in a way that a print ad or commercial will not.
One of the biggest benefits of online video marketing is that it really gives your business a chance to show and demonstrate your product or service in your own voice. This is an opportunity to let potential clients know exactly what it is you are offering to them for purchase.
For some businesses that might have a product or service that does not translate well on paper, making a video for promotion can be the best marketing channel available to them.
So it can be seen that with the advent of the popularity of video that it is going to be so important for you and your business to start focusing on video marketing as a prime way to reach your target audience.