I’ve seen too many people give up blogging because they’re not getting enough traffic. Spending hours on a blog only to get less than 20 visitors each day can be terribly upsetting you know. If traffic isn’t picking up, you need to work extra hard and expose your blog to greater audiences.
Blog exposure is like advertising and has the intention of making your blog known to more people. It extends your blog’s current reach to readers who might appreciate your work. There are countless ways to expose your blog to the online community.
Seven of the quickest blog exposure strategies include leaving comments on blogs, submitting to blog directories, social networking, exchanging links, guest posting, participating in forums, and enabling social media sharing.
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Step 1 – Enable social media sharing
Most websites these days allow readers to like a post, tweet it, +1 it publicly, or share it to any social network of their choice. You can do the same for your blog. When readers perform these actions, it translates to “Hey, this post is awesome. You guys should check it out!” without saying a word. People who are friends with your reader will see these shared posts on their feeds and be curious to enough to read them.
You can enable social media sharing of your blog by choosing a template that allows it. However, this feature can be added later by someone who’s knowledgeable at coding.
Step 2 – Sign up for blog directories
Submit your blog name and URL to blog directories. Include a short description of it. Remember to use keywords when writing a description for your blog to optimize it for search engines. Also, you must assign appropriate categories to your blog based on its niche.
Some blog directories have forums. If you choose to participate, you can meet bloggers who share the same interests. This usually opens opportunities to further expose your blog.
Step 3 – Socialize
Sign up for social networks like Facebook, Twitter, and Google+. With Facebook and Google+ you can make fan pages of your blog. Meanwhile, you can make a username that resembles your blog title on Twitter. People won’t have trouble finding you if you consistently use your blog title on all accounts. But if you wish to be known by your real name, you can set up public profiles on social networks of your choice.
Step 4 – Comment on blogs
Rather than randomly commenting on any blog you find, be on the lookout for blogs that have the same niche as yours. Leaving comments on similar blogs gives you a greater chance of luring quality traffic. Other factors to consider include the popularity and recency of a post. Ideally, you should comment on recently published articles of popular websites.
Before you start leaving comments, sign up for a Gravatar and attach a self-portrait. Use the email associated with your Gravatar for commenting and the same photo will appear. On the comments section you can place a username associated to your blog or your first name under the “Name” space. Under the “website,” you can place a link to your blog.
Never use keywords such as your blog title as a name. It looks spammy and if comments are moderated, reduces your chances of getting approved. Only blogs with KeywordLuv are exempted from this rule. KeywordLuv is a service that lets commenters place their real name as well as a keyword for optimization.
Step 5 – Do link exchange
The concept behind link exchange is “I link to you, you link to me”. It’s that simple. Blog owners usually exchange links using blog rolls but some link to each other using guest posts. You want to exchange links with blogs that aren’t only related to your niche but also have a high Google PageRank. A PR of 1 to 3 will do but anything higher would be most beneficial.
Step 6 – Be an active member in forums
Participating in forums will increase your online visibility. In turn, this will expose your blog to more readers. You must be an active member in forums related to the niche of your blog to increase its chances of getting traffic. As an expert on a given topic, you will become a trusted member of the community.
To make this strategy work you must avoid spamming forums. Moderators will only kick you out if you do. On that note, blatantly promoting your blog is a big no-no. A discrete way of blog exposure would be to add the link on your forum profile. As soon as it’s allowed, place the link to your blog as a signature on your name.
Step 7 – Guest post on high-ranking blogs
Once everything is set up, you can start guest posting. A lot of high-ranking blogs welcome guest posters because it’s good for their traffic. It may not bring in as much traffic to you but this strategy can increase public awareness about your blog. Blog owners have guidelines on guest posting so be sure to follow them.