Businessmen dealing in online marketing, daydream of hitting up the top of SERPs and generating higher traffic and more sales. However, only a few of them make this happen. The rest either keep sticking to traditional methods or try to figure what went wrong. To help the owners who want better response of the investments they spent on their websites, we have discussed a few primary causes of failure and tips to prevent them.
It keeps in view more of what you want rather than what your prospects want from the site. A website that easily conveys your message successfully to your audience is actually your pathway to success. Do not forget that having a professional website design is part of it. However, while focusing on success, some of them might end up fulfilling their personal intents rather considering what customers would want.
When you are successful in producing a website on of your personal preference, then there is a probability that your target people might not prefer it. An effective website is one which is customer based and depicts the superior user experience. Y0u must know how to plan and develop a good website because it is the first thing that you must possess in order to reach the success.
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Avoid Complicated Site Structure
Do your visitors often find it difficult to get out? You may be successful in building a home page that may tempt the visitors by leaving good impression, but that is not all what you have to do. When a visitor navigates through the site, they might end up getting lost. If this happens to you, then you have a failed web design.
So, instead of just decorating your website, it might be beneficial to start paying attention on making your website user-friendly and easy to navigate. Reading some tips for designing the best website navigation bar is your first step.
You are competing with a million sites on the internet. To achieve a good ranking among those sites is a tough task. However, you can make your web site search engine-friendly by optimizing your website for the search engine. If you do not integrate SEO in your web design, then even your best web designing efforts will be in vein as no one will be able to see your web site on SERPs.
Therefore, it is essential to incorporate the off-page and on-page SEO strategies into your web design to make it visible on the World Wide Web. Of course, you must know some SEO tips before designing a website because it will guide you to some bad and good habits of designing a website.
Keep Updating the Site to Meet Changing Requirement
Once you have successfully launched your website, you just have to focus on bringing in constant targeted visitors to run your business smoothly. This was possible a decade back, but now in this fast-paced internet world you cannot survive with this approach.
Your once top-five-SEO-ranked-website might turn out a great failure due having outdated and old content. It is direly important to revise your web design as well as your content to meet up the changing moods of the internet world. If you forget to update and revitalize your website, your customers will also forget you.
So never assume that once a successful site would continue to give you good results over the decade or two. You need to redesign and update all the designs and information every 1 or two years in order to stay in touch with your audience.
Every Shining Thing is Not Attractive
You may create a site with flash animation, stunning colors, glittering backgrounds, big fonts and all those things that can be eye-catching in your view for the customers. In your view this may be an effective way to capture the attention of visitors, but unfortunately, this might just result in a lot of wasted money. In fact, these are the worst web design trends that you must not do today. Keeping balance is very essential to maintain a pleasing web design.
If you opt to use flash in your website, then reduce the use of all other images, animations, larger fonts etc. If you are using shocking colors in your design, then make sure that they are in line with your themes; also see to it that it depicts the objectives of your business well. Make sure you contrast those bright colors with simple plane fonts and less flash to make the things look simpler.
Avoid Excessive Ideas and Be Focused
It is important that you have a thorough and deep understanding of the industry that you are operating in. That said, it is also very important to avoid having a huge bulk of information within the single web site. Prevent over-stuffing your site.
Stop being irrelevant and just stick to the basics. Only present the content that is interesting and useful, tempting the visitors to stay connected to you. Additionally, keep your content precise and to the point; this will make it easy for your visitors to make quick decisions.
Elude Slow Loading Pages
You may have a site containing loads of comprehensive information for the customers, but the customers may not wait long enough for your pages to load. Today, most people are looking for quick information and if they don’t find that, they can easily switch to the next option making you lose the business.
Therefore, to avoid slow loading pages, don’t forget to compress the pictures you add and remove the other heavy stuff that causes your site to load slowly. Moreover, also make sure that you check the loading speed on different browsers, as they differ. Make sure that your website is compatible with the different browsers so that it is easily approachable by the customers.
By the way, there are lots of free tools to test the loading speed of your website on the internet so test your website right now.