Web Analytics is the process of collecting and interpreting your web content’s data in order to have meaningful information on how your visitors behave on your site, where are they coming from? And etc. If you do not use Analytics properly you may not understand how effective your contents are. When most people think of free web analytics tools, they immediately think of Google Analytics.

But there are many other free, innovative statistic tools available on the web and today’s post will show you the leading tools for free website analytics to help you gather and analyze data about your web content. These tools will give you rich insights regarding your marketing effectiveness. On that way, you will be more prepared to strengthen your marketing initiatives.

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Best Free Web Analytics Tools

Below is a collection of the best free web analytics tools that will help you track, monitor and analyze the data of your blog or website.

Google Analytics – Web Analytics & Reporting

Google Analytics - Web Analytics & Reporting
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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Yahoo! Web Analytics

Yahoo! Web Analytics
Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers.
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AWStats – Free Advanced Log File Analyzer for Web

AWStats - Free Advanced Log File Analyzer for Web
AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.
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Clicky – Web Analytics in Real Time

Clicky - Web Analytics in Real Time
Clicky Web Analytics is simply the best way to monitor, analyze, and react to your blog or web site’s traffic in real time.
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Woopra – Real Time Analytics, Live Chat, and Statistics


Woopra is the leading real-time analytics and targeted customer engagement service. It provides real time web analytics, live chat, and web statistics.
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Piwik – Web Analytics – Open Source

Piwik - Web Analytics - Open Source
Piwik is downloadable, Free/Libre (GPLv3 licensed) real time web analytics software. It provides you with detailed reports on your website visitors; the search engines and keywords they used, the language they speak, your popular pages, and much more.
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Mochibot – Tracking, Traffic Monitoring, and Analytics

Mochibot - Tracking, Traffic Monitoring, and Analytics
MochiBot is a free traffic monitoring tool for Macromedia Flash content that tracks Flash files (SWFs) across multiple websites. Sign up and see how popular your Flash content is.
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Reinvigorate – A Webtrends Company

Reinvigorate - A Webtrends Company
Reinvigorate measures your influence on the web in real-time. Gain up-to-the-minute insight into your audience, then adapt to meet their needs and watch your traffic grow.
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SmarterStats – Free Web Analytics and SEO Software

SmarterStats - Free Web Analytics and SEO Software
SmarterTools chooses to give away free editions of the latest versions of SmarterMail, SmarterTrack and SmarterStats.
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Going UP – FREE Web Stats and Analytics

Going UP - FREE Web Stats and Analytics
GoingUp! provides first class web site analytics and seo tools for your website. With GoingUp!, easilytrack visitors, monitor sales, see conversion rates, and improve your search strategies.
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Linktrack.info – The Best Link Tracker

Linktrack.info - The Best Link Tracker
Monitor every click simply, easily, and accurately. Get real-time updates so you know where your traffic is coming from.
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Mint: A Fresh Look at your Site

Mint: A Fresh Look at your Site
Mint is the only self-hosted, real-time, extensible web stats app. Satisfy your sweet tooth for site stats and get Minted.
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TraceWatch Web Stats – Free Advanced Traffic Analysis

TraceWatch Web Stats - Free Advanced Traffic Analysis
Trace Watch real time web stats and traffic analysis lets you keep track of the visitors to your website in real time with detailed statistics and deep analysis using an innovative user interface for FREE and helps you make your website more effective.
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One Final Thought about Free Web Analytics Tools

This is just a small list of free web analytics tools and you might know something that we didn’t know so we are encouraging you to list the services or tools that you know to help other bloggers and marketers.

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