Printed materials, whether it is a flyer, business cards, creative advertising or advertisements, magazines, brochures, newspapers, catalogs, or billboards, give challenges for designers because of the creative ideas needed to be integrated to grab the viewer’s attention and convey the message effectively. These types of campaign remain very powerful and effective.
Several creative advertising campaigns became viral not only in the real world but also in the internet world because of the effective planning and designing strategies of the team behind such advertisements. And as a result, they can manage to target their market which has a big impact in increasing the profit margin of their business. How did they do that? Simple. They use creative advertisement designs to attract the attention of the viewers. Some used funny advertisement designs and others used controversial print ads.
A good example of creative advertising is what we will show you today. These print advertisements will make you visualize how adorable your printed tools would be when you add cute babies. However, using babies in ads is probably the most cliche, cop-out, overused technique in advertising.
This collection of creative advertising campaigns will show you the effective integration of cute babies in the modern print advertisements. These cute babies play a huge role as a main subject of the advertisements in the development and for the betterment of each creative advertising campaigns.
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Oral-B Stages: Babies Advertisement Design
An example of funny yet creative advertising idea created by Oral-B to encourage not only the babies but also their parents to brush their baby’s teeth.
Comforta: Baby Couple Advertising Campaign
A sweet advertising campaign with excellent metaphor and greatly visualized. The two cute sleeping babies are really effective in their adult’s wears.
L’universe de Chocolat: Funny Baby Creative Advertising
Even if most people disagreed with this advertising idea particularly about drunk baby or in connecting children and alcohol, they still find it amusing because of the hilarious expression of the baby.
Jeep Compass: Compass Baby Advertisement Design
This is a great example of an effective advertising campaign. The marketing brief wants want us to know that a minivan is not our inescapable fate.
Minnesota Hockey: Born to Play Creative Advertising
This is an example of a creative hockey advertisement design especially without showing any hockey equipment. For those who don’t get it, the mullet that hockey players stereotypically have will not make sense.
City of Milwaukee Health Department: Knife Print Ad
“Your baby sleeping with you can be just as dangerous” is a campaign conducted by the City of Milwaukee Health Department. It simply says that babies can die when sleeping in adult beds. Always put your baby to sleep on his back, in a crib.
Zurich Chamber Orchestra: Baby Concert Advertising Design
Knowing that it was not easy to take this picture of a baby, the creative team did a good job. It’s really a convincing print ad with pure and simple design.
National Association of Organ Transplant: Baby Print Ad
The image of a baby tugs at ones heart a lot more than an image of a grown man. Both of these personalize the idea of transplants.
IDBI Federal Childsurance: Angry Baby Print Ad Design
The cute angry picture of the baby played a big role in making this advertising campaign effectively. I don’t know if i will laugh or i’ll be sad because of her hilarious cute facial expression.
P2: Baby Creative Advertising Design
Oh, poor baby! The baby’s mother needs a new contact lens. The campaign idea is hilarious but surely effective as it conveys the message in a funny way.
Sonntags Zeitung: Baby Advertising Campaign
A really smart and awesome advertising for a newspaper. I think this paper ad makes viewer recognize the relationship between science and morality.
Studio Brussel: Nevermind ’91 Advertising Campaign
The target of this ad are people who are familiar with Nirvana, grunge music and that slice of pop-culture. And the print ad design alone is a morbidly good idea.
Pampers: Baby Print Ad Design
Good exemple of very effective and creative advertising. This is one of those ads that are unappealing to admen, but will definitely work with the public.
Rubik’s Cube: Baby Creative Advertisement Design
Rubik’s cube might be a (very) old product for some that needs fresh interest that’s why it needs a more impactful idea like this ad shown above.
Coppertone: Surfer Creative Advertising Campaign
The concept of this advertisement design is well worked. It has a different approach whereas the child has no childish attitude, because he is not a real child. He is an adult surfer that has a baby soft skin because of the sunscreen.
LICRA: Construction worker Print Ad Design
This ad, in a hilarious explanation, might have a meaning like this: Only one baby will have a job and the two other babies are jobless or maybe the other babies represent a non-dictated future.
Vancouver Society of Children’s Centres: Plumber Print Ad
A creative example of advertising campaign that shows a baby plumber looking something that need a fix using his plumbing tools around him.
Heinz Golden-Sleep Baby Milk Powder: Purple Slate Print Ad
“Make your children fall asleep easily as you wish at anytime.” is the main concept or can be the tagline of this creative advertisement design. Cute sleeping baby, isn’t it?
One Final Thought
What are your thoughts about these print advertisements? Are they able to send you the message through these advertisement designs? Let us know what are your thoughts about these creative advertising campaigns.
