What happens when two authorities collide? More often than not, a graphic designer and a web designer have diverging ideas and opinions on how to accomplish a certain job or task at hand. In this article, we will be tackling the top 5 common conflicts that arise between the two.
Web design and graphic design are two areas of digital art that play different roles and fulfill distinct purposes. Here is a simple analogy: web designer is to the World Wide Web; graphic designer is to print (i.e. brochures, posters, and other forms of print media). A good web designer seeks to strike a balance between design and content in order to attract as many internet users as possible. In contrast, a good graphic designer would give more importance to creativity and design. For them, aesthetics is the centerpiece of their work. It is what gives life and meaning to the content that comes with it. Due to these differences, conflicts are bound to happen when a web designer works with a graphic designer.
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Ideas are central to design. A designer’s output is basically a compilation of all the ideas that have entered his mind over the entire duration he spent working on it. Web designers and graphic designers have undergone different kinds of trainings and specializations. They are also used to working on different projects that require different things. Thus, their minds are framed differently. It is, therefore, not uncommon for them to have conflicting ideas.
When you let a web designer and graphic designer work on a certain company website, collaboration might be difficult in the initial stages. For one, graphic designers are used to working with vibrant colors and creative fonts. However, web designers scorn at these because they hinder internet users from accessing websites in an efficient manner. Furthermore, graphic designers commonly do not have an understanding of programming. This makes it quite difficult for them to understand the preferences and decisions of web designers.
Web designers focus on both design and content. They give an equal amount of attention to both. For them, a good design that comes with a poorly-researched content is a complete disaster. How can they attract a considerable number of internet viewers to their website if they offer nothing but a purely visual treat? Internet users are constantly thirsty for knowledge. In their minds, the internet is the best place to learn more about anything and everything. A good, artistic lay-out is nonetheless essential because it enhances the internet user’s viewing experience and encourages him to return to the website for more information.
Graphic designers focus more on the creative side of their work. They see it as the perfect avenue to communicate the information part of their work. They are more into giving the people a visual feast while simultaneously feeding their minds with a message. For example, a simple glance of a brochure affords one to have a visual feast with all the interplay of vibrant colors and flashy images while at the same time learning more about a product that is currently sold in the market.
Web designers and graphic designers attack a certain project in a different manner using a different set of tools and techniques. Comparing the two, graphic designers are the more artistic ones. They give a premium on color, fonts, and resolution. In line with what they focus on, the top three areas of consideration are a good barometer for them to measure creativity and attractiveness. On the other hand, web designers have to deal with compatibility issues with their programming language and tend to be more conservative in their level of creativity to allow the creation of a more efficient website.
Normally, a graphic designer would scorn at the decision of a web designer to sacrifice resolution, color vibrancy, and font creativity in their work. They view a web designer’s work as something that is of lower quality as compared with their work. However, what they do not understand is the fact that while they put a premium on the over-all quality and appearance of their print work, web designers greatly consider how their designs would affect the download speed of their websites. Having a high-resolution photo and complex fonts would considerably slowdown their websites. Thus, web designers are more than willing to sacrifice unnecessary creativity for a faster download speed that will make their websites more accessible to internet users.
Print work and websites are the main output of graphic designers and web designers, respectively. One must take note that a work intended for print may not be compatible with the web and vice versa. When you print a web designer’s work, chances are you will be disappointed with quality that you will get. On the other hand, a beautiful work of a graphic designer in print, may not work well when inserted as part of a website.
Avoiding all these conflicts would require both the web designer and graphic designer to adjust to each other’s capacities and limitations. Compromise would always be the key that would lead to a more harmonious working relationship and increased level of performance and productivity in meeting the demands of their client or boss.