Designing a logo is not a quick and easy job as perceived by many that’s why logo design techniques are crucial. The logos need to be more than just corporate badges and should be able to identify the company and its brands, show what its business is all about, and how its business is conducted. Simply put, a logo represents an idea, a brand and an identity. The creativity and imagination of the designer is an integral part of the logo design process. It is up to the designer to visualize what the client has detailed and come up with a concept before he starts the actual designing work. Some of the key logo design techniques for designing beautiful logos are elucidated below.
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1. Keep it Simple
The logo should be simple enough for the audience to decipher and understand it easily. A complicated logo will fail to involve its targeted audience and will prove to be difficult to reproduce and maintain. The target audience for the logo should be able to understand about the business or the brand it represents with a simple glance at it.
Some designers have the tendency of making the logos complex by adding more and more elements to it when the planned design is not working out properly. This may end up making the logo too boring or conservative. In such circumstances, it is advisable to start over with a new concept and remove unnecessary and distracting elements from the logo.
2. Be Creative
The design of the logo should engage and entertain your audience. The logo should not be so apparent that the message is easily decipherable by your audience. If the audience can discover the meaning of the logo after proper scrutiny within a reasonable time, then it will create a memorable and entertaining experience for them. At the same time, it should be kept in mind that the logo should not be made too obscure which will result in the message embedded in the logo getting lost.While designing the logo, the durability and longevity of the logo should also be taken into account. The logo should be durable enough for the coming 10-15 years and accommodate all the future changes that the company may go through. Logos should also be flexible enough to be redesigned radically after their stipulated expiry time.
3. Be Careful with the Fonts
Some logos are designed only using text while some include a symbol apart from the text. You must understand fonts and know how to use it for your benefit. Selection of latest and appropriate fonts for the text in the logo will make the logos lively. Fonts help in inspiration and evolution of the style of your design. Never use the commonly used fonts like ‘Arial’ and ‘Times News Roman’ while designing logos.Play around with the font types to select the appropriate font styles for the company’s logo depending on the business they are into and the products they sell. The colors and sizes of the fonts should also be adjusted properly to suit the logo. If you are looking for huge font resources, visit one of these 20 websites to download free fonts.
4. Play with Shapes and Objects
Use of shapes in different positions and colors can give amazing results when designing logos. Using the drawing tools in your designing software to create, rotate, and position some random shapes will create some amazing shapes which can be useful when designing a logo. The objects relating to the product or service behind the logo can also be used in designing logos. Identify an image of the object relating to the product and service that the logo will represent and draw around it to simplify it into some random shapes.For E.g. you can take an image of a car and draw some random shapes around it to create an object when designing a logo for an automobile company. Addition of suitable color to these random shapes can make them ready for your logo.
5. Stick to Vectors and Avoid Photos
Many designers are tempted to use eye-catching 3D effects and detailed illustrations when designing logos. But, in many cases clear and crisp lines with limited design and colors are more effective in getting the attention of the audience. A nicely designed vector logo will provide the required contrast and balance than a logo with high end 3D effects and illustrations. To find inspirational vectors, here’s a list of 35 websites where you can download free vector arts and graphics.Some latest vector based software programs can give you the illusion of a 3D effect without losing the contrast. Photos should be avoided at any cost when designing logos. Photos are not easily adaptable for different uses and don’t have any branding value.
6. Try Flash Drawing Tools
Rather than sticking to the conventional Adobe Photoshop or Illustrator you can try using the latest Flash drawing tools when designing logos. Like the Illustrator, Flash is also vector based but its approach to design and illustration is very different from the former. Lines, shapes, and objects will remain separate from each other in Flash when designing logos unlike Photoshop and Illustrator.This will be helpful when you are playing with shapes and objects to come up an appropriate idea as mentioned before. The designs created in Flash can also be exported to other software like Adobe Illustrator if and when it is necessary.
7. Do Proper Research About Logo Design Techniques
Start with a short interview or brief to understand the preferences of the client properly. After this, pursue applicable research before starting designing a logo. Research will complement the information you get from your client regarding the design of the logo. Then conduct basic research regarding the industry in which the client is operating, its history and competition.The latest research designs, current styles, new fonts and trends which are successful should also be studied by the designer to come up with a good concept for the logo. Research will help in making the logo successful, up-to-date and trendy in the market.
One Final Thought about Logo Design Techniques
Logo creation can sometimes prove to be very exhausting where you need to think of many ideas and deal with demanding clients. The above logo design techniques in designing beautiful and high impact logos will help in creating creative logos that can work on multiple media channels like television, print, posters, signage, and letter heads.