It’s no secret that business card is one of the most effective yet cheap marketing tool that you might find useful in promoting your brand or business. We are always talking about how important the design of your business card is but we never talk about the parts of a business card. Have you asked yourself about the things you should put on your business card?
Business cards are a great piece of marketing collateral to have on hand when you meet someone new for the first time. Business cards can come in a variety of colors and designs, and you can easily customize your own card at a low cost through websites like VistaPrint. You could also use this list of 20 websites to download free business card designs to find more.
In order for your business card to be effective, it needs to contain certain information. If your business card forgets one of the essential elements, it could end up doing more harm than good. Whether you are designing your cards yourself or having a company design them for you, the following are the key items that need to be included.
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Parts of a Business Card
1. Your Name
When you meet someone for the first time, you want to present them with a way to remember you. This is why it’s essential to include names on business cards. Customers are more likely to reach out to the individual they met and whose name is on the card. If you don’t put your name on it and only include the company name, you are now forcing this potential customer to try and remember your name. Instead of forcing this potential customer to play a guessing game, put your name on the card.
2. The Name of Your Business/Organization
Next to your name, the name of your company or organization is the next most important item to include on your business card. Your business card is an extension of your company’s marketing collateral, and most of your potential customers will remember your company name more than yours, which is why it’s important to have them both on your cards.
3. Job Title
Most customers like to know who they’re dealing with, so it’s important to share your job title on your business card.
If your company has a physical location, including your address is a great way to tell people where you’re located. If your company only works online, a physical address is not as important as a website or email address.
5. Phone Number
Some people will still use the phone to contact you, so it’s important to include the best numbers where you can be reached. This includes both office and cell phone numbers. Since your customers may hail from all over the world, it’s a good idea to include your area code too.
6. Email Address
Email has become one of the preferred methods of contact, so make sure that you include it on your business cards. For this reason, it’s a good idea to check your spam messages often. It’s possible that an email from a potential customer ended up in your spam, and you don’t want to lose business this way.
7. Website Address
Most companies today have a website, and most customers will visit your website first before contacting your company. Make sure to include your website address on your business cards, and you can keep it simple by omitting the http://.
Your tagline is a brief description of what your company offers. Including your tagline on your business card can remind individuals as to what your company does. This is especially true if your company name doesn’t make your product or service offerings obvious.
We live in a visual world, and sometimes customers may remember your company logo more than your company name. For this reason, it’s a good idea to include your logo on your business card to remind those visual people who you are.
While a tagline provides your potential customers with an insight into what you do, it’s also a good idea to spell it out. Make a list of products/services you offer and include them on your business card. With today’s obsession with technology, you may also want to use a QR code to drive people to a landing page that includes a list of your products and services. This will keep your business card looking clean, especially if you have a wide variety of products and services.