Individuals that are self-employed, own their own business or who want to succeed at their career need to develop a personal branding strategy. The goal of any local company, online business or even a sales professional is to sell their product or service to customers. Customers are more often likely to frequent a business or buy from a sales person that they trust. This means that you will need to position yourself, your business and the service or products that your provide as reliable to customers.
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Strategy and Planning
Specific goals are required before beginning your personal branding campaign. This includes acquiring knowledge and information that is important to your customers. Being knowledgeable about all of your products and services gives a good impression to customers. You will also want to consider how you or your business is perceived. You need to determine the core values to use when developing a strategy to use for any personal branding marketing campaign.
Use Social Media
Social media is a good option to use for any personal branding strategy. The two best social media sites to use are Facebook and Twitter. You can create a Facebook page and a Twitter account. These sites are used to gain followers and fans of your business. Benefits of using social media include posting images and information about your business. The use of social media is primarily for communicating with your customers. Engaging customers with questions allows you to build up your personal brand online.
Owning Your Name
Personal branding will be an easier task if you own the rights to your own name. This includes having a website or domain in your own name. Your own name should also be used for a Facebook page, Twitter account, and even a Google+ profile. Registering a domain name in your own name does not mean that you need to create a new website. You can forward it to your existing online business. When your name is associated with all sorts of real estate online, your personal brand will be more likely to appear when an online search is performed.
Comments about you can appear anywhere online from anyone about any topic. You have no control of the comments that other make, but you will need to defend a negative perception. Individuals that make comments about others that may or may not be true are a distraction. They are usually intended to draw attention to the individual making the comment. Do not make the mistake of engaging any individual if the are only looking for a reaction. Track comments and information that is posted about you online by setting up a Google alert for your personal name or business name. You will also need to track posts on your social media pages.
Content is King
The majority or Internet users read content. Very few actually take the time to create content that can be used by Internet users. Content that you provide can consist of product updates that are posted to a blog and to social media sites. Limit the work that is required by linking social network sites together.
The logo used for a business is its identity. This means that you should use the same image for all of the social media sites, your business site and web pages that are used to for promotion. Use a head shot that is taken of yourself to use online and in emails or business cards that you provide to customers. The use of an image online is your digital footprint and allows you to be noticed easily online.