Unfortunately for many web designers search engine optimisation is a mere afterthought and not a considered part of their website development process. This can lead to them having to do more work on a site that they have created after it has gone live if their clients have hired a professional SEO to lead their campaign. There is no doubt that web design and development is hiving industry and professional developers are much sought after which means that they don’t always have the time necessary to dedicate to a concentrated SEO campaign. That’s where outsourcing comes in; the reason why web designers should outsource their SEO.
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It Saves You Time
As a web designer/developer outsourcing your SEO work allows you provide an extra service to your customers while saving you the actual time of doing it. SEO is a long term strategy which requires a lot of on-going work and so it is extremely difficult to work on creating websites and conduct a SEO campaign at the same time. Larger web design companies can hire a dedicated SEO to be part of their team but if you are a small company or a freelancer then outsourcing your SEO work could be the answer for you.
You Scratch My Back
Of course you won’t be handing over business to a SEO consultant as your good deed for the day; you can charge a referral fee or receive some sort of commission on the business that you pass to them. Alternatively you could make an arrangement to supply each other with excess customers, for example a SEO consultant may be getting a lot of requests from his clients for improvements to their websites or a whole new site and so they can refer these clients to you and you can do the same with your clients who are looking for SEO services. Receiving a monthly percentage for a referral and new clients being passed to you without having to approach them sounds like a win-win situation to me.
It Has Promotional Value
Working in partnership with another agency or freelancer means that you will reap the benefits of their marketing and promotional activities as the more successful they are and the more clients they receive the more likely it is that they will refer some to you. This means that you will be benefiting from the marketing campaign of another company that you do not have to pay for. Of course it would be silly to purely rely on the success of the SEOs marketing strategy but when you add it to the efforts that you are already putting in place then it becomes a formidable partnership that benefits both sides.
Make Sure they’re Pros
We have seen how outsourcing your SEO work can be extremely beneficial to you but you also need to be careful and make sure that you outsource your work to a consultant or agency that are as professional as you are as your reputation will be affected by the quality of their work. To ensure that you are outsourcing to a trustworthy professional you need to strike up a relationship with them. Meet with them and discuss the ins and outs of what they do before you refer any clients to them, there should be a mutual trust and respect between the two parties to ensure that it is a successful relationship.