HTML, also known as HyperText Markup Language, is the main language of the web. This markup language exists halfway between computer coding plain language, a powerful tool that gives designers the ability to customize their websites. HTML5 is the latest iteration of this language. Already in use, it’s goal is to revolutionize the world of web design.

Part of developing a website is integrating some SEO techniques. Now that there is a new way of developing a website through languages, how will you react with these changes? How will you adopt it so that you may continue or enhance your SEO techniques. Will you make another plan or you will just enhance it? Before you do that, you must know first the role as well as its impact (HTML5) to your seo strategies.

Today, in this post, we will discuss some of the potential impact of HTML5 together with its role to your SEO strategies.

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HTML5 and SEO

HTML5 and SEO
The new language aims to clarify how code is read by browsers, so users can expect a more consistent web, no matter what software or device they are using. It also incorporates many of the things that are usually handled by JavaScript and Flash. Since this will be incorporated directly in the HTML, it will be faster, as well as more accessible to the search engines. Finally, HTML5 will replace most of the “div”s with semantics like “article”, “header”, “section”, “aside”, and “nav” for components that have become common on almost every website.

These changes will not only make web design easier and user experience better. It will also dramatically increase the number of things that search engines can index and crawl directly, which means that SEO experts should be paying attention.

Impact of HTML5 Tags

Impact of HTML5 Tags

The new semantics mentioned above will make it clear what each section of the site is about. Sidebar elements are now clearly highlighted with the “aside” tag, for example. Undoubtedly, search engines will be taking this into account when they analyze the relevance of any given content on the page. Almost certainly, the content that will be deemed most relevant will be that contained in the “article” section.

For link building, this should solidify just how important it will be to get “contextual” links. This trend has been happening for quite some time, but now that the search engines can easily separate article content from everything else, this will be even more important.

More “rel” Values

More "rel" Values
This change is likely to have one of the strongest impacts on SEO. By now almost everybody who has done some research into link building understands the importance of rel=”nofollow”, which is used by site designers to tell the search engines that they don’t want the link to be “counted.” In other words, links with rel=”nofollow” in them most likely don’t do anything for your search engine rankings.

Some of the new rel types include “alternate”, “author”, “license”, “prev”, and “next”. The “prev”, and “next” values are used to indicate that multiple pages are all a part of the same article. “Author” links to a web page related to the author of the article.” “Alternate” points to a different version of the same article. “License” points to licensing information for the current page.

Undoubtedly, the search engines will use this information to identify the relevance of content on the web, and how it is connected.

The Video Tag

The Video Tag
This tag will make it possible to post videos directly using HTML, instead of needing to use Flash or some other plugin. The ability to include a transcript of the video as a backup will be an extremely powerful tool for notifying the search engines what information is contained in the video. A title attribute will also allow you to name the video, which should pass additional SEO benefit.

The Future of HTML5

The Future of HTML5
Undoubtedly, HTML5 will completely replace HTML4 in the not too distant future. Google has already implemented HTML5 on YouTube, so it is clear that they are taking it seriously. It’s entirely possible that the search engines will eventually devalue sites which haven’t yet updated to HTML5. Even if they don’t, there are certainly more opportunities to get things indexed and crawled if you are using the latest version of the markup language.

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