In the dawn of the social media age, Facebook advertising were the scourge of students and average users just trying to communicate with friends. But as the site becomes more and more of a business tool, it’s important for businesses of all sizes to use both their Facebook pages and the advertising tools available on the site to reach out to customers both old and new. Below are three reasons why businesses should use Facebook advertising.
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Why Facebook Advertising?
The site’s ad platform is based on targeting advertising, which allows businesses that use it to target a specific group of people based on age, personal interests and more. Additionally, Facebook will search through user profiles to put a business’ ad only on pages that mention a specific keyword. Also, Facebook ads have a leg up on Google AdWords, since Facebook provides additional character length for descriptions and the ability to create image-based ads.
Targeted advertising on the social media sites can also save money compared with other ad campaigns. Advertisers can choose a click-based or impression-based fee structure, which allows an ad campaign to be tailored to a specific budget and other preferences. There is also a large range of packages for impression-based campaigns, which means the number of users reached correlates to what the business can afford.
Facebook Fan Page = Customer Loyalty
Beyond targeted advertising, the social media powerhouse should also be used to provide promotions, communicate with customers and boost customer loyalty. Create and maintain a Facebook fan page for your business that you regularly update with statuses, links to your website, promotions and contests. Customers who become fans of your page will instantly be showing their loyalty to your business, which will be viewable by their own personal networks. It’s also important to respond to comments and inquiries on the site, either publicly or privately, to build a relationship with customers.
One Final Thought
Even if you’ve been hesitant to jump in the social media game before now, with approximately 250 million unique visitors each month, it is silly and potentially detrimental to your business to ignore Facebook as a platform for your business. Start by establishing a page, and then move into targeted ads when you’ve nailed down a social media strategy to truly expand your business reach.