There are countless blogs and forums that are devoted to the topic of web design. While these sources can teach you a lot, not every post you read is going to be a pearl of wisdom. In fact, along with all the great advice that’s shared, there are going to be clunkers that people try to pass off as valuable insights. If you’re trying to get to the bottom of a specific topic, it’s time to separate fact from fiction. Let’s take a look into some web design topics and tell whether it is a fact or fiction.
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A Single Element Can Make or Break Your Website
Although this statement may sound overly dramatic, it’s actually a fact. If you’re wondering what element could be so important, it’s the call to action. Whether you’re trying to build a list of newsletter subscribers, directly sell a product or attract leads for the service you provide, you want the visitors who come to your website to do something. If you have an effective button or other call to action, they will follow your desired course of action. But if you don’t, all the visitors you attract will go to waste.
The Top of Your Site Should Feature a Slider
While sliders have become a very popular component of modern web designs, saying they’re an absolute necessity is complete fiction. Although there are some situations where a slider is the perfect fit for a website, there are plenty of others where it does more harm than good. For example, if you don’t really need to showcase any photos but still have a slider, it’s going to end up distracting visitors from the elements of your site that actually do matter.
Less is More
Even though it sounds like something that you would read on a fortune cookie, this one is 100% fact. There’s no reason to add elements to your website simply to fill up space. White space is not only aesthetically pleasing, but it can showcase the most important parts of your website. If you want to see an example of a company that understands the power of white space, just look at the homepage of 37signals.
You Need Social Sharing Buttons
As with sliders, popularity doesn’t automatically prevent a statement from being fiction. If you stop and think, chances are you rarely actually use these buttons. And if you do, it’s either Facebook or Twitter. Because of this, there’s no reason to add 10 buttons to every post on your site. Additionally, there’s certainly no reason to display these buttons on pages such as About or Contact Us. If you want readers to share your posts, you’ll get better results from adding a text call to action at the end than you will from putting these little icons everywhere.
There’s a Perfect Design for Your Site
Of all the fictional statements that are made, this one may be the most dangerous. The reason is the best designs are the result of ongoing testing and improvements. There’s always a way to make a website better, so don’t let anyone fool you into thinking they can deliver the “perfect” design for the right price!