Thousands of blogs enter the blogosphere every month with most failing in a very short period of time, usually within the first few months of launch. It is because maintaining a successful blog is not easy as it sounds, really. A lot of hard work, passion and dedication must be shown in sickness and in health. While the reasons are many, this article will discuss several of the most common warning signs of a dying blog. Do you have these signs?
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1. When money is your main reason for running the blog
When money is your top priority, you spend more time trying to devise new ways to develop affiliates than composing quality content that reflects your passion.
Blogs are focused toward a specific target market who shares your passion for the subject matter. Because these readers are so passionate about the subject they can usually catch someone who is in it for the money very quickly. You can’t fake genuine interest and your posts will be boring and uninspiring.
2. Lack of passion for subject
It is well known that most businesses thrive when their owners have a genuine passion for the product or service they are providing. Passion imbues your writing with energy and enthusiasm. Lack of passion clearly shows when you devote as little time as possible to the blog and, even then, give only a half-hearted effort with bland and empty (filler) content.
Building a blog following, like any other business, will take time and you need discipline and commitment to stay the course. It is hard to do this when have no interest in the subject matter but started the blog as a way to make some extra money. While there is nothing inherently wrong with wanting to earn an income, this should not be your primary reason. When you are able to enjoy the process, the income will take care of itself.
3. Failing to engage readers
This is related to passion. When you are passionate about your blog, you post fresh content at least once per day, but perhaps up to four. You ask questions, post commentary and insert links to articles that you believe will be of interest to your readers. You then follow up with replies to all reader commentary within a short period to let your readers know that you maintain a continuing presence. This provides readers with the impression that their thoughts and ideas are important and will provide a strong motivation for them to remain loyal.
The whole point of blogging is that people want to be part of a community where they can share their passion for the subject. The Internet is a great way to bring these people together on a daily basis who wouldn’t have been able to “meet” otherwise. Readers won’t stick around if they come to believe that you care more about the money to be made than composing useful and interesting content.
4. Unrealistic expectations at the start
Any new business takes time to develop a following. To expect immediate success is unrealistic in most cases. This is especially so when you consider than thousands of new blogs are being launched every month so that your competition is keen. This is why it is important to develop a niche where you may concentrate your efforts. Those blogs who fail are the ones whose owners don’t appreciate the time it takes to market and promote their blog in order to develop a consistent following. Blogging is not a get rich quick scheme and if you go into it with this mind-set, you may not last very long. For example, we blog about credit card reviews and it’s unrealistic to expect millions of readers to flock to our blog overnight, but hopefully by highlighting deals such as our recent Marriott Premier review, over time, our readers will tell their friends.
5. Calling it quits too soon
Building traffic to your blog will take time and arises from consistently posting new and relevant content that will interest your readers and keep them engaged. Your blog will certainly never make it off the ground if after only two months you give up for lack of traffic. You will only get out of your blog what you put into it. An important warning sign that your blog will fail is when you lack the motivation to make as consistent effort to post quality content and market your blog. As with any new venture, the early days need to be nurtured or they will wilt from lack of attention.
6. Writing great content and then failing to promote it
We all know that content is king and that composing high quality posts is important to develop a loyal following. However, to develop this following you need to devote consistent effort in promoting your blog. This can be done via such social media sites as Twitter and Facebook or by including your blog into a blog aggregator, such as Technorati or Diggs. In some ways it is easier to write the posts than promote them but without equal effort, your blog will never reach its potential.
7. When you lose focus
Most blogs focus on a specific niche and identity a target market within that niche. Your blog postings need to keep this audience in mind with content that is consistently relevant to their interests. When you start to lose focus and post just to post, placing greater priority on quantity than quality, your readership becomes confused and quickly grasps your waning interest. When they do they will exit, stage left, fairly quickly.
How do you recognize the signs of a failing blog? Leave a comment below.