When you are looking to create or redesign your website, it is always a wise idea to seek out a professional web designer to improve your online presence. Though it may be the easiest, a simple search online or in a phone book is not usually the best ways to choose a designer. A professional web designer is not easy to find but that doesn’t mean he is hard to find. You just need to select the best designer that suits for your design projects. Read on for 5 tips to help you choose a designer for your site.
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1. Check Your Competitors
One of the best ways to find a talented person to design your website is to look at others in the same industry as your own. This is one of the simplest ways to find a web designer and one of the most effective. Nearly all websites will include a plug of some sort (typically in the footer) for the designer who developed it. Sometimes it takes more digging to find out who designed the site.
By visiting competitor’s websites, you may be able to get ideas for features you want included on your website. You can also what works best–and worst–for a web page in your industry, you should also be able to locate the name of the company that developed the site. Some designers will better understand how customers in your industry think and shop than others will, and you should be able to see that in their work.
And don’t select a designer based on price alone.
2. Talk to Others
It has been a longstanding saying in the business industry that a company is only as good as their current customers. Word of mouth is huge in any industry, and it makes finding a good web designer all the more helpful. By talking to other business owners, you can find out which companies are easiest to deal with, which ones listened best, and which left clients most satisfied in the end.
3. Search Engines
Though it shouldn’t be your first resort for finding a web designer, using a search engine can still be helpful. By entering in certain terms, like “web design” and your business’ field, you may uncover designers you hadn’t known before. These engines can not only direct you to an individual web designer’s company page, but they may also link you to directories of web designers that have done work in your business’ industry.
4. Check the Designer’s Portfolio
Once you have narrowed down your potential designers, take a look at their online portfolios. Do they offer a wide range of design styles? Do they specialize in a specific niche? How do they relate to your sites? What content management system do they use and how does it fit with your business’ goals? These are all important questions to consider. The last thing you want to do is to hire a designer that can’t deliver what you need for your business.
5. Check Their Reputation
When you choose a designer, you want to work with a reputable business. If you can narrow down your potential designers, you can generally look them up on review sites online. Almost all businesses, whether they are aware of it or not, have some customer reviews that have been posted online, and visiting these can give you a good impression of the quality of a designer’s work and the value for its price.
Sites like these can also be much more up to date than merely talking to other business owners. They may include reviews from customers who have worked with a designer in the last few months to years ago. You can find out about the designer from people outside of your own circle of contacts, in a broad range of industries and with a wide array of experiences with a company. Also, be sure to check the Better Business Bureau to see what more you can learn about customer feedback.