Search Engine Optimization (SEO) is one of the most powerful and unique internet marketing tools designed to build a more intuitive website. The mission of SEO is to increase your website’s visibility in such a way that search engine browsers can navigate and read your website with ease.
By using SEO strategies and techniques, your website can be optimized correctly and can gain exposure, thereby driving up more traffic to your website. But to perform SEO, a lot of patience and perseverance is required by the users, and it is also necessary to balance the SEO elements in your web design.
Here is the checklist of some of the SEO tips and tricks that every web designer and developer should follow to enhance their website to be more prominent and rank higher in various search engines.
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Though Flash is fun and visually attractive, it is not SEO-friendly. Search engines cannot interpret a Flash homepage, as it can read only HTML or plain text. Even if you use it, try to give an alternative textual description of the flash messages and content.
While using images in your website, provide a valid description of the image in the tag, as search engine spiders are able to read the textual descriptions of the images. Avoid using frames unless necessary, as frames can kill the benefits of SEO. Though videos and podcasts are more popular, search engines cannot read or index them unless you have the tape script of the videos or the podcasts.
2. Keyword Integration
Effective usage of keywords plays a vital role in implementing any SEO. Keywords describe the theme of your website content and their correct use can make your web page more useful.
An important place to have a keyword is in the tag. The search results show whatever is written in the tag, as the title of your page. Using keywords in URLs, heading tags (h1, h2, etc.), in the beginning of the document, can help your website to rank well. Use the title and header tags sparingly and make sure that the keywords are used at the beginning of the title.
Another important factor is to check the density of the keyword. Using keywords 3-7% in your text is best, but over 10% can incline to suspect. Overdoing the usage of keywords, which is called keyword spamming, can result in a backlash of getting your website banned form the search engines.
3. Unique content:
A real boost for your website rankings is to have unique and relevant content in the body of the page. It is always favorable to make frequent changes to your website by constantly adding new content. As long pages of content are not preferred, try to split them into multiple shorter ones. A way to make your keywords more noticeable and stand out when compared to the other on-page text is to highlight them using a larger font size and bold and/or italicize them within reason.
4. Building quality backlinks
Having quality backlinks can rank your website better in search engines. A backlink is considered to be a quality backlink if it is connected to your website using the same keyword which you are trying to optimize and has the same theme as yours. So it is preferable to have keyword in the anchor text. The reputation of the websites that are linked to yours also play a major role in good rankings. Having more quality backlinks can give your website higher rankings in search engines.
5. Metatags matter
Though metatags cannot make your website rank high, using them with other marketing strategies can improve your website standings in the search engines. Search engine websites, such as Yahoo! and Bing still bank on metatags. While using metatags for your web pages, you should focus on the and tags. Use the metatag to write what your web page is about. The content of this tag will be supplied when the search engines display a list of links in the search results.
Fill the metatag with the specific and concise keywords that you have on your web page. Stuffing it with keywords that are not on your web page can result in bad rankings. Do not leave the metatag empty if your website is language-specific. Sometimes search engines consider this metatag to determine the language of the website. The metatag is used when you want to migrate your website to another new domain. It is used to redirect the visitors from one website to another temporarily. Using this metatag for a long time can hurt your website’s ratings.
Before your website goes live, make sure it is well tested on every available platform and operating system. Having a good idea of the best optimization techniques, you can design an elegant and dynamic website and enhance your chances of good rankings.