People write blogs for the purpose of conveying ideas, thoughts, facts, policies etc. to the masses and therefore, it becomes very crucial to ensure that it makes a point. The effect of a blog post creates depends upon the writing style, the format and of course, the main body.
The material used to write a post is as important as the message it is meant to convey so thorough research is a must. The effectiveness of a post will measure it success. Effective writing stems from an understanding of the reader base. Unless you know the kind of people who will read the article, it is difficult to write something to suit their needs. Here are a few tips for writing effective blog posts.
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Think of a catchy title
A reader will create his opinion of the post at the very beginning of it i.e. by looking at the title. Therefore, the title needs to be catchy and it should demand attention. Many people choose to read posts just by looking at the heading so if it is dull, boring or monotonous; the readers might ignore the article.
Conduct sufficient research
Once you have come up with an attractive heading, you should focus on doing sufficient research on the subject matter. the research can come from the Internet, books, magazines or even your personal experiences. If you want to write a 500 word article, you should have at least 5 pages of concrete material for you to choose from.
Make a rough outline
After gathering all the relevant material, you should focus on structuring it. The way you structure your article will affect its reader friendliness and visual appeal. Ideally, the article should have an introduction, the main body and a conclusion. Think about points you would want to put under each of these and write them down in separate columns. After choosing all the related points from your research material, think about ways to structure the word limit. Let’s say, if you are writing a 1000 word article, then the introduction should have 200 words, the body should have 650 words and the conclusion should use up the remaining 150 words.
Write an attractive introduction
The introduction conveys a short summary of the main body (preferably within 2-3 lines) along with a brief background. In short, the introduction should communicate what the article will talk about.
State facts where required
If the post is on a serious topic, it becomes necessary to state facts. You cannot write a post on political affairs without knowing the facts properly unless you clarify that the numbers are an assumption taken to convey a point to the readers. However, If the post is on a serious issue, it’s best to mention some facts in it.
Break a long paragraph into two short ones
Long paragraphs can add to the monotony of a post just as much as a short paragraph can break it. When you write, think from the reader’s perspective. Would you have read the article if it had 1 or 2 long paragraphs or would you prefer to break them down into short, crisp paragraphs? Short paragraphs can save the article from looking boring even if it actually is.
Don’t use long sentences
Ideally, a sentence should have 60 to 65 words in it to make it reader friendly. If you are writing for the Internet, keep the sentences short to make them Internet friendly. When readers read something online, they have a tendency to quickly look through information and that is where short sentences can help.
Make points where required
If you feel that the post needs points or sub points to avoid confusion or list some things, then write it like that. In fact, points make posts look clear and the important facts are easier to recognize.
Make it ‘reader friendly’
In the above points, I have mentioned many ways to make a post reader friendly. An ease in navigating through the post by finding the important points marked and highlighted will attract more readers. These days, many people like writing and moreover, they tend to write posts to publish online, be it for their blogs or otherwise. When publishing material online, it is crucial to make everything attractive to the reader because that is what will generate sufficient traffic for the website.
Edit it till you are satisfied
Once all the structuring and writing has been dealt with, you will have to edit the article. If you submit it or publish it without editing the article, chances are that you will get negative feedback owing to the mistakes in the article. Since you are done with writing, your focus should be on editing it for any changes. Use a spell check to correct spelling mistakes and look for areas that need some improvement.
Take a break
After you are done with editing the post, take a break and recharge yourself. After all the writing, you deserve it.
Proofread it twice
This is the last step for writing an effective post. After completing all the work, make sure you proofread it twice to look for any mistakes. Check for correct capitalization, proper spacing between the words, exact numbering and correct facts.