Video blogging is one of the innovative ways to make blogging experience more interesting and rewarding also. It breaks the monotony which creates due to text posts only. Even the user’s interaction increases and also their interest in blog. It gives to that personal touch to your blog. Also advertisers also prefer video blogs for advertising their products and services.

From SEO point of view also video blogging is good. As many search engines can read optimized videos now, which further help you in increased search engine rankings. Also it helps in brings more traffic to the blog. So below are the tips to increase the benefits of video blogging:

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Embed Videos

Embed Videos
Adding video to your blog post makes it more interesting and compelling. Sometimes telling your viewpoint in form of a video is more clear and precise then text. It also helps the readers to understand easily what you want to communicate through your blog post. Videos increase visitor’s interest in your blog which make them stay longer on your blog, which helps in lowering your bounce rate.

Embed videos in your post itself; do let the visitors move to of the site on clicking the video.

Optimize Your Videos

Optimize Your Videos
It’s an old school theory when search engines are not able to read and crawl videos. But with advancement made in techniques Google bot easily crawl a video and look for optimized keywords in it. To make the process easy, tag your videos with targeted keywords or tags. You can also add Meta tags to your video, which make it easier to get indexed by search engines.

Organize Your Videos

Organize Your Videos
Add a dedicated category to your blog where all your video posts are listed. It also gives a neat and sophisticated look to the blog but also adds to your SEO efforts. For e.g. a blog having a dedicated video library section in it will have higher Click through rate as compared to the blogs whose videos posts are unorganized.

Add Compelling Video Titles

Add Compelling Video Titles
To get your video post high search engine rankings, optimized them properly. To start with add keyword optimized title to your videos. Also adding optimized titles to your videos make it easier for users to find them. Also a strong, compelling, unique title added to a video complements it more.

Don’t Forget Content is King

Don’t Forget Content is King
Whosoever wants to be on top on Google should always remember this one rule. So a video with good content is always better than a video with no content. So start your video with compelling, unique content. It encourages viewers to further watching and also enhances your SEO results.

Promote Video via Social Media

Promote Video via Social Media
Getting back links form valuable social media sites enhances your SEO results. So promote or get backlinks for your video pots from social media sites like Facebook and twitter. One can also promote it on their G+ page. It will also help to bring in more traffic to your blog.

Focus on Your Audience Type

Focus on Your Audience Type
Analyze the type of people visiting your blog regularly. At the end of the day the matters most is your visitors. So while making a video post, keep in mind the likes of your visitors. You should focus on what your audience is expecting from your blog and you should provide that to them through your posts whether it is text based or a video.

Follow these tips and enhance your video blogging benefits. Happy Blogging!

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