Colors are extremely important for sending the right visual message, and choosing a color to use for your brand is often a difficult and time consuming task. If you are a graphic designer, or are looking into building your own website, you are probably using different modern color palette technology to work on your designs. Because digital color palette technologies are constantly changing, it can be overwhelming to find the right palette to work with.
Color palette programs are a valuable tool for any designer, from simple office tools such as MS Word and Excel or for graphic designers and website developers choosing the background for their layouts. When looking into color palettes, it is important to consider a few factors, including the basics of the traditional color palette. For example, even though the digital technology behind internet color palettes is ever changing, the foundational basics of using color palettes stay the same.
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Color Palette Basics
No matter what technology you choose to go with, you will still need to know about hue, tone, and tints, primary, secondary, and tertiary colors, the difference between warm and cool colors, complimentary, and coordinating colors. If you do not know the basics of color interaction, or have never played around with a color wheel before, there are many online resources to help you understand the way these factors influence each other. It is helpful to have a sense of which colors react to one another in certain ways, and palette tools like color wheels can help you see basic science of color interaction more clearly.
When you have a basic understanding of color dynamics, you can really go anywhere from there, using a myriad of traditional and online tools at your disposal. The good thing about color palettes is that they are available all around you. For website design, WordPress.org has tips for choosing your own website colors from a given palette. They also give you the option of modifying the palette to develop your signature color.
You can also use free color blending programs to make your own color palettes, such as Color Blender, to help you solve your color confusion. For example, if you are stuck in a rut, you can visit that helpful site and play around with all the different colors to set your hue and then find the best tones and shades of that hue. This resource also makes it easy to find complimentary and tertiary colors to work in tandem with your hue.
You might think that color palette programs would be relatively straightforward and easy to use, but many interfaces can be quite difficult. Thankfully, there are a large number of free tools available to you these days, so if the application you are using isn’t working for you, you can move on to the next.
Finding the Right Color Palette
One suggestion for finding the right color palette is a tried and true device that artists have employed since art’s invention – inspiration. From websites you brick-and-mortar retail operations to nature, we are surrounded by a wonderful variety of color palettes. In addition to finding palettes you love, you’ll also find once you don’t. Be sure to keep in mind the purpose of your site or design. You palette should align with the objective otherwise you risk confusing your audience. For instance, a pink and fuchsia and limelight palette may not fit well with a construction project, since little in the construction business is so…forward. Then again, maybe that’s the niche you’re going for! As long as you keep the purpose in mind you’ll find the right palette for your need.
Palettes are Powerful
Do not underestimate the power of color palettes. By doing some preliminary research and familiarizing yourself with the way color spectrums operate and how different colors interact with one another, you will set yourself up for design success. They are a useful tool to help you choose the right color to make your point, and can also be a great source of inspiration. You should also never feel constricted from using color palettes- they are simply a guide to increase creativity and retain consistency. Experiment with blending, and with different programs until you find something that feels right for you.