Your mailing list is your asset in your online business. Don’t treat them as if they are your money machine. Promote to them better, keep your subscribers happy and make sure that you’re giving your subscribers the best treatment. Spamming them will only make you to lose them. And losing them will surely hurt your future campaigns. Love them not for money, but love them as if they are your precious readers.
Here are 5 tips to successfully promote any product to your email subscribers.
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1. Balance your promotion with valuable information
If you want to successfully promote your product to your subscribers, you need to balance your promotion. Spammy advertisements will not impress your subscribers. Giving your subscribers too much information will also not impress your subscribers. The best way is to give information and promotion in balance. Give information in 3 emails and promote in the 4th email. Then give information again in 3 emails and promote in the 4th email. Do this balance promotion method to keep your subscribers interested in your offer.
2. Lessen your advertisements
When you promote your product, don’t hard-sell. It is better to soft-sell to your subscribers. Remember that you’re not going to make people purchase your product in your email. You need to lead them to your website landing page. Your email promotion should only be used for soft-selling, to attract interest of your subscribers to buy your product. Also, you have to control the frequency of your email advertisement. Remember that too many advertisements will only encourage people to end their subscription to your mailing list.
3. Spice your product promotion with interesting story
To attract more interest of your subscribers, the best way is to tell them interesting story. When you disguise your promotion with story, it will tend to attract more response from your subscribers. Think like writing letter to your friend. You want to share your experience when you’re writing letter to your friend. You’ll tell your friend an interesting story. You’ll do the same to your subscribers. Pretend that you’re writing letter to your subscribers. In the end of your letter, you’ll promote your product.
4. Give your subscribers free products regularly
Giving free products to your subscribers will help you to engage more with them. People love free stuff, especially stuff that they can’t regularly find online. If you’re giving free products regularly, your readers will keep subscribing on your mailing list. Remember that free products have great power to attract interest of your subscribers. It is the way for you to build trust with your subscribers.
5. Give deals that can only get through your mailing list
This is the application of the idea of exclusivity. Most people want to feel special, right? You probably want to be treated differently when you come to a store. You want to be offered good deals whenever you shop on a store where you own a membership card. This idea can be applied in your mailing list. Your subscribers are special members of your website. That’s why you have to treat them differently from regular visitors. So, you should give your subscribers a deal that they can get only through your mailing list. For example, exclusive 60% discount for your subscribers only, exclusive bonus product, exclusive coupon, and so on.
One Final Thought
Those are the methods you can use to promote your product more effectively to your email subscribers. Remember that while it is true that the money is in the list, you have to consider better promotion method for your list. Otherwise, you’ll only get lots of unsubscription requests.