What is a landing page? Landing page is a single web page that is also known as lead capture page that appears when someone click an advertisement. It is also considered as any page on a website ebsite where traffic is sent specifically to prompt a certain action or result. Creating a landing page is not only about creating awesome landing page design but it also includes landing page optimization. But how about video landing page?

Video landing pages are known to do great for business. If you have been wondering how to make a landing pagewhy it is being used or even how to make them work better, here are the answers.

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The three basic human tendencies are responsible for effectiveness of video landing pages:

Laziness

Laziness
Yes, you are right! People are lazy. They’d prefer watching a video to reading 10 pages of content any day – at least so says research. And in the past years with technology, video-watching has only increased. Research shows that people are prone to even watch longer videos now days.

Interesting

Interesting
Content along with videos are more interesting to read. They engage the visitor for longer time and consequently result in purchases. Sales are known to increase when visitors are watching product videos. A visitor who views a product page has 85% more chances of making a purchase and online retail networks have claimed better conversions with video marketing.

Reliable

Reliable
Put up a video of your staff or consumer testimonials – and people are bound to ìbuyî that. It’s easier to trust a company that has people endorsing it. Videos help adding to authenticity.

That brings us to the second section of this post. How to make your video landing pages more effective:

Script And Plan

Script And Plan
Don’t start anything haphazard. Have a proper plan of action, rehearse, keep time out, do re-records if needed; but make it as professional as possible. Good content writing supported with good videography is most often a winner.

Video Sharing

Video Sharing
Your content should be available for sharing besides having it on your own site, it’s good to keep it for free access. Besides, statistics show that videos have a greater chance of appearing in search results, approximately fifty percent greater than plain text.

Add Call to Action (CTA)

Add Call to Action (CTA)
The Call To Action is most important. What is it that you actually want the audience to do? Make a purchase or sign up for your newsletter or send you personal information. Whatever it is, it needs to be mentioned clearly, smartly and strategically.

For instance, blinkers under your product while it’s playing in the video, links to your site or arrows marking how to make a purchase and other such things can be indicated through the video as well as before and after the body content.

Check Auto play

Check Auto play
Last but not the least, check to see if the videos playing properly. A video that doesn’t play or it too difficult to load is useless! No point placing efforts in something that doesn’t work. So, it’s important to keep the tech-check in control.

One Final Thought

In simple words, video landing pages are sure to work if used smartly. It’s good to know why they are important and it’s important to know how to make them work! You may consider landing page builder if you do not know where and how to start. But take note that this might not produce a best landing page so think whether to hire a professional or you will make your own.

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