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- 4 Obvious But Deadly Reasons Why Most Logo Designs Fail
What it takes to be a Successful Logo Designer on Web:
In order to be a successful logo designer on web, one needs to possess or cultivate some qualities. Some of these essential ones are given below.
Experience increases trust.
Most company owners or ones looking for logo designers on the web will always prefer those designers who have had some amount of proven experience in logo designing. Those who fail to produce any work history at all have much lower chance of getting selected for work by reputed companies and organizations.
Testimonials establish your Credibility.
In case you are one of those logo designers who seem to have an impressive work record, company owners or prospective employers would no doubt want to see if or not you have any testimonials from the previous companies that you have worked for. So make sure that you have those ready in order to prove that you have what it takes to be a successful logo designer on web.
Have a systematic workflow process.
Make sure that you follow a particular process while designing logos. Employers generally like designers who are systematic in their work, instead those who are impulsive and lacking order and system.
Quality over quantity.
If you have a good portfolio, flaunt it. In case you don’t, then you should definitely do what is needed to get it. While doing so, remember that a few excellent and impressive logos that you design can make your portfolio much more favorable than a huge number of unremarkable and average works. So, try to do meaningful and truly excellent work instead of counting the number that you designed.
Recognition proves your competence.
Awards and recognitions truly prove that you have what it takes to be a successful logo designer on web. Also, anyone looking for a logo designer will favour recognized designers for because their work is already recognised to be above average. Anyone whose work has been recognized in a reputed magazine or newspaper will enjoy the same favour.
Join groups and associations related to the field.
If you actually want to be a successful logo designer, it will be beneficial for you to get yourself affiliated to any association involved with logo designing, reputed publications etc. All these steps make good impressions on those who are looking for designers on web.
Pricing your work.
Fix your price with care and always make sure that your customer never feels that he has not gotten what he had paid for. If you are taking a good payment from your client, make sure to produce an equally good quality of work.
Always stick to a schedule.
The amount of time that will be taken by you to prepare the design of logo must agree with the customer’s requirements as well. If the customer wants the design within the general time period ranging between 4 and 15 days, you shouldn’t take a month just because you want to submit better work. So fix your time after having a detailed discussion with the client.
The right questions go a long way in making the right impression on the one who has approached you for designing a logo. Not only impression, the right questions will also help you gather the right information which might help you while designing the perfect logo for the company concerned. So your questions include the future goals of the company, it history, its targeted customer base etc.
Be professional every time.
If you are a professional designer without any professionalism, you have nothing. Most customers and clients will not like to deal with a person who either does not communication skills or does not have professionalism. So make sure you always answer their queries on time, reply to their emails and last but not the least, work under contract which can protect you, the designer and the person who hires you to design for him.
Things a Successful Logo Designer Should Refrain from Doing:
Even if you fulfil all the above conditions, you cannot say you have what it takes to be a successful logo designer on web, if you indulge in any of the following.
Don’t make fake testimonials
Do not ever give a false testimonial, as your employer can easily check the data provided by you by simply making a call to the company that you have named.
Don’t copy a design, make your own!
While designing logos, originality is always the key. As long as your work is 100% unique, you can rest assured that it won’t turn out to be a major problem. If your work is found to be a copy of, not only will that logo design be considered unusable and invalid, it will lead to a huge scandal for the company.
Don’t make your work plain, make it elegant!
Don’t make the work so simple that the customer feels he didn’t get as much as he had paid for, or that he deserved more.
One Final Thought
If you can confidently say that you have fulfilled all these conditions, then you definitely have what it takes to be a successful logo designer on web.