Newsletters can be a great marketing tool. Whether you’re sharing sale information or want to send coupons to increase sales, an online newsletter is affordable and easy to send. However, subscribers often unsubscribe from newsletters that are too spammy or lack useful information. Worse yet, is that some newsletters get deleted because subscribers don’t realize what they are.
Here are a few tips on how to keep your subscribers happy.
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Offer Content Subscribers Want to Read
When providing online content you need to offer subscribers something they need. After all, there are billions of pieces of content on the web and if you can’t offer something useful, your newsletter won’t get read. Think about the products your company offers and then write content for the newsletter that discusses the product in a useful way. For example, if your company sells windows, you may include an article that discusses the energy saving costs of installing new windows. For the best content, you may want to hire a freelance writer to write the article portion of your newsletter.
People are more than happy to sign up for newsletters when there is a discount. However, if you keep including discounts, chances are your subscribers will keep reading. This doesn’t mean you have to include a big discount with each newsletter. For example, if you send out a bi-monthly newsletter, the first newsletter may include a 10% discount off a $50 purchase, while the next newsletter includes a code for free shipping. These small discounts can really boost your sells and ensure your readers keep reading the newsletter.
Use Good Headlines
The headline of the email you send out to your subscribers needs to be informative. For example, a headline that reads January’s Newsletter isn’t very informative, especially when you consider that subscribers probably receive newsletters from several companies. Instead, you want to opt for a headline that encourages readers to click on the email. A good example would be, How Windows Can Cut Energy Costs Plus a 20% Discount.
Don’t Overdo It
Last, but not least, don’t send too many newsletters. Sending your readers an email once a day can be too much. Instead, you should consider sending newsletters once a week or every other week. This ensures that your readers don’t unsubscribe or mark your email as spam.
A newsletter can be a great way to increase your sales. Unfortunately, not preparing good newsletters can cause subscribers to unsubscribe. That’s why you need to add useful information, discounts and good headlines. More importantly, you need to avoid sending too many emails, which can be considered spammy.