Using flyer as part of your advertising techniques is an effective way of letting others keep updated about what you up to are without talking personally. It is one of the forms of advertisements widely used by different people even businesses to promote their product and service. But there are certain things you need to consider in making flyers in order for it to become effective and increase productivity. Here are 10 tips for designing flyer.
1. Setting up your goals.
Defining your goals is the very first thing to do before you make your flyer designs. Your goals will shape your concepts of designing which will results to an effective design. It is not possible to have more than one goal thus it is very important to write it down and make a critical analysis. One way of describing your goals is by having some questions and answers but don’t always forget that your goals must be achievable and realistic. After all, your synthesis will surely fall on how to accomplish those goals that will link to success.
2. Write a Convincing Title or Headline.
How about creating a memorable headline or provocative title using carefully chosen words? This is not only a good idea but a must as it is the most valuable part of your flyer because it will attract your customers to keep reading your flyer. To make it more powerful, you must know how to make it stand up on other texts and labels. Using the right font size, proper font style and well blended text effects must be included on your plans in making your compelling title more effective.
3. Make it eye catching using striking graphics.
How about making the look worth remembering? One way to grab the attention of your prospective customers is by having an extraordinary design. A stunning illustration of your concept will surely create a mood that will support your story. For instance, if you want to promote a memorable event or service, you may want to take into your considerations the use of the prominent photo of the topic. You can get some images using your available tools like camera or by purchasing inexpensive stock photos on the internet. But if you are concerned with the budget, there are some website that offers free stock images but do not forget to read first the license and agreement of the author.
4. Include all important information.
Make sure that all needed information is included in your flyer. Answering the Wh-questions (Who, What, Where, Why, Which, When or How) will surely a big help to give the important information needed by your clients. You may also add some contact information such as public email address and photo number in case your customers want to know more about the details. You may also use social networking sites to reach your customers and give some link to your contact page. In writing the content of the flyer, you must write simple and persuasively. Look for the simplest way to impart the important keys and the selling points of the product/event.
5. Know your audience and prospective customers.
Did you know that the starting point for all communication is knowing your audience? To ensure successful flyer design, you must know whom to dedicate your flyer. For instance, if your audience are all children, you must know how to leave a very good impression not only to the kids but also to their parents by using appropriate design elements. Use those proper design elements to create a flyer that appeals to your target audience.
6. Complicated is not equal to professional impression.
Making complicated design such as using numerous logo displayed, different font types for different labels, no proper text alignment, having so much unnecessary graphic element or using all capital letters will not forever leave a professional impression especially when your target audience are all professionals in their fields. You must first set a plan for your layout before the design itself. You must also aware in the printing guidelines such as margins and bleeds.
7. Summon a professional graphic designer.
You can hire some graphic designer if you do not have the experience and skill in creating flyers. If you do not know any, there are some crowdsourcing websites where you can hold a designing flyer contest. In case you have the knowledge to use image editing tools like Adobe Photoshop but do not have any skills in designing your own original concept, you can download some free flyer templates so that it will be easy for you to create your flyer.
8. Proofreading is a must.
Let’s assumed that you were done in designing your flyer and you are now ready for printing. Before the process of printing the flyers, do not forget to proofread. You will act as a program environment where you will debug the entire program to find if there is any error exists. Check all the details and information written on the flyer and one small error even a one letter can ruin your flyer. You may have someone else or ask a colleague proofread your work or to to read it too.
9. Should you offer a discount?
Having a discounted price or special offer can attract customers. Just make it sure that you clearly stated the limitations as well as the deadlines of the offer. This technique can be an effective marketing tool for different type of business. It will be productive if you will use it under the proper circumstances. But never forget not to make this technique too often because it can be a regular price sooner or later. As a result, you will have a lower profit margin.
10. What are the benefits?
Lastly, you must include some benefits and advantages of your product, services or events written on the flyer so that your clients will be more interested to join, attend or purchase. You may use some powerful words like free and guarantee to make the sentences more appealing. If you think you will have a long paragraph discussing those things, you may break the useful keys using bullets and numbering.
One Final Thought
Flyer advertisement plays a vital role in promoting your business, services or products to attract new customers. If you have a well-designed flyer, you do not need to please people to become interested on you. Whatever the quality of your flyer is, you must have a reliable flyer printing services that will transform your digital works into reality. On that way, every detail embarked on the flyer will easily adapt by your prospective customers. Now that you’re equipped to create your flyer designs, you are now ready to compete with other professional designers. How about you? What tips can you share to us? Please feel free to post your tips using our comment section.